A live walkthrough of how I sell AI visibility audits that clients pay $299 to $999 for, just for the audit, and how I turn each one into a 90-day implementation plan that opens a retainer conversation instead of ending with a single invoice.
If you do, you're ahead of most agencies.
If you don't, and you want my sales process, templates, and resources, I'm giving mine away.
AEO is new enough that nobody has written the playbook yet. Most of us know it matters. Far fewer have a repeatable way to audit it, turn the findings into something a client will pay for, and price it as ongoing work instead of a one-time invoice.
We've been doing this for over a year. There's tremendous demand, and it doesn't have to be rocket science.
So I'm handing you mine. Not theory. The exact process I used on the deals below and others.
You'll leave with the tools and the workflow. Not just notes.
Five things. All of them the version I use with my own clients, not a teaching version.
I test 10 buyer prompts across ChatGPT, Claude, Gemini, and Perplexity, and show what the report must prove to earn the next conversation. It runs in under 30 minutes on My Web Audit.
The proposal I send, the guarantee, and the credit toward the retainer. The audit is paid work on its own and the baseline for the plan.
The plan maps what to fix and in what order. It sells a 90-day productized offer instead of a single invoice, and that offer converts easily into a monthly retainer.
You watch the whole process done on a real agency's site, start to finish, then ask about your own clients. Not slides and theory.
A real agency site and real prompts. You'll see the full process, the finished report, and the 90-day plan built live, in action instead of in theory. Details below.
Ranking on Google and being cited by AI are two different jobs. Most agencies are still only selling the first one.
Save my seatIt started with five emails to existing clients. Under 10 minutes to draft, because I'd built the template. Two paid audits closed in under 30 minutes.
No ad spend. No funnel. No discovery call first. Just one email.
Neither client was an SEO client. Both were on website care plans. The email made the problem real enough and the offer clear enough that they replied and said yes within minutes.
AI either recommends you by name or it recommends your competition. There's no middle ground.
Since then, AI visibility audits have become the fastest-growing part of our agency this year.
Selling the audits alone has brought in thousands of dollars. The work that follows them has added tens of thousands in agency revenue and thousands of dollars in new monthly recurring revenue.
Same process every time. The audit gets us in the room. The 90-day game plan turns it into ongoing work.
I've closed two deals so far as a direct result of presenting the AI Audit. One resulted in a contract that will bring in about $15K this year. The other is a one-time technical audit for about $1,500. The education I've been getting from working through the audit process has allowed me to upsell several other contracts for SEO/GEO services. They didn't even need to see an audit.
When an AI summary answers first, fewer people click through. Your clients feel that as traffic that slips while rankings hold, and the monthly SEO report can't explain why. They also can't answer "how do we show up in ChatGPT?" The audit answers that in a 30+ page report, and the game plan tells them what to do about it.
Ranking on Google and being cited by AI are two different jobs. Most agencies are still only selling the first one.
Save my seatI'll build one audit and 90-day game plan free for one agency and use it as the working example in the live session. You watch your agency's audit get built live, and you keep the report and the game plan.
The only qualification: you run an agency and currently offer SEO or AEO services.
No. It starts with the first email to a client and ends with the retainer conversation. You need clients and some web or SEO background. You don't need to have sold an AI visibility audit before.
The website is the foundation for both SEO and AI visibility. Neither works without it, and you already build and maintain that layer for your clients. I'll walk through ways to generate revenue from the audit even if you only do web design, development, and care plans right now. The two clients who bought my first audits were care plan clients, not SEO clients.
An SEO audit checks rankings and technical health. An AI visibility audit tests whether ChatGPT, Claude, Gemini, and Perplexity mention your client when buyers ask, who they recommend instead, and which sources they pull from. The client gets a 30+ page report and a strategy call.
No. I run my audits on it because I built it. You'll see it live. The process, the email, the proposal, and the game plan work with whatever you use to test prompts across ChatGPT, Claude, Gemini, and Perplexity.
Register anyway. Every registrant gets the replay and the templates. Live is better because you can ask about your own client situations.
As soon as you have the files, which come with the replay. The first step is one email to clients you already have, and the template is included.
I charge $299 to $999 for the audit alone. The 90-day game plan is what moves the client into a 90-day engagement that becomes a monthly retainer. Price the audit for your market. We'll cover pricing live.
Cliff has run HIREAWIZ, a web design and digital marketing agency in Orlando, for more than 20 years, working with everyone from local businesses to Fortune 500 companies. He founded My Web Audit, the audit and reporting platform agencies use to sell and deliver website, SEO, and AI visibility work.
He still sells and delivers these audits to his own agency clients, which is where this process comes from.
In one hour you'll see the audit, the proposal, and the 90-day game plan built on a real agency's site. Then you get the replay and every template, so you can follow the same steps yourself.