AI Visibility Audit

Comprehensive analysis of your
brand's presence in AI-powered search

Your Agency Name

(602) 123-4567

The Landscape

The AI Search Revolution Is Here

How people find businesses is fundamentally changing. AI-powered search is no longer emerging. It's arrived. Here's what every business needs to understand.

87.4%

of AI referral traffic comes from ChatGPT ¹

900M

weekly active ChatGPT users, doubled in 8 months ²

86%

of top-mentioned sources NOT shared across platforms ³

58%

fewer clicks on #1 Google rankings when AI Overviews appear ⁴

While AI search is growing rapidly, your Google rankings are increasingly at risk. Position-1 results lose 58% of their clicks when AI Overviews appear⁴. AI visibility isn't about replacing your SEO strategy. It's about protecting your existing traffic while capturing an emerging channel before your competitors do.

What This Means for Your Business

When potential customers ask ChatGPT, Claude, Perplexity, or Google's Gemini for recommendations, these AI assistants don't show a list of ten blue links. They provide direct answers and cite specific businesses by name.

The businesses that get cited capture high-intent traffic from people who are ready to take action. The businesses that don't are invisible to an increasingly large segment of their market.

Traditional SEO (Foundation)

Rank on Google's first page
Compete for clicks among 10 results
Traffic comes from search intent

AI Visibility (Growth Layer)

Get cited by AI as a recommendation
Be the answer, not one of many options
Traffic comes with AI endorsement

Why AI Visibility Matters Now

AI search visibility isn't a future consideration. It's a present-day competitive advantage. Only 11% of domains are cited by both ChatGPT and Perplexity⁵, and 86% of top-mentioned sources are NOT shared across platforms. This means the window to establish authority is wide open.

The businesses that optimize for AI visibility today will capture market share while their competitors remain invisible. This audit shows you exactly where you stand and what to do about it.

The Window is Closing: AI visibility compounds over time. Businesses implementing now are building authority that becomes increasingly difficult to displace. Those who wait won't just stay in the same position. They'll fall further behind as competitors solidify their advantage. The cost of waiting isn't standing still; it's actively losing ground.

Executive Summary

Your AI Visibility at a Glance

39/100

Grade: D

Critical Gaps Keeping You Out of the Conversation

When potential customers ask AI assistants for web design recommendations in United States (Phoenix area), you're not part of the conversation. Your #6 position with a 18% citation rate reflects significant gaps in both technical foundation and content depth. This automated assessment analyzed 9 technical elements, tested 10 prompts across 4 AI platforms, and benchmarked you against 6 competitors. Target: Grade A (90+) within 90 days by addressing technical foundation gaps and expanding content depth.

Ranked #6 among brands identified in AI visibility

Citation Gap

18%

Your Citation Rate

vs

38%

Market Leader

20 point gap: This means clutch.co is being recommended to potential clients nearly 2.11x more often than you are. Every day this gap exists, clients who could be yours are going elsewhere.

Citation performance is based on 10 prompts selected to reflect your core services and highest-value keywords. This provides a focused snapshot of your visibility for key business queries. A broader prompt set may show different results. AI citation rates can vary significantly by topic, phrasing, and platform updates.

Platform Snapshot

Your visibility ranges from 10% to 30% across platforms. Diversified presence reduces dependency on any single platform.

ChatGPT

30%

Claude

10%

Perplexity

10%

Gemini

20%

AI Citation Performance

17/100

Metric	Your Performance	Market Leader	Gap
Overall Citation Rate % of prompts cited	18%	38%	-20 pts
Branded Query Citations ⁸ When searched by name	100% Branded queries include your company name (e.g., 'Hireawiz LLC reviews'). We focused this audit on non-branded discovery queries.	N/A	+100 pts
Non-Branded Citations ⁹ Discovery queries	8% Overall rate equals this rate because this audit focused exclusively on discovery queries (how new customers find you).	42%	-34 pts
Average Citation Position When cited	2.14	4.47	Better
Share of Voice ¹⁰ Citation market share	5% Share of Voice measures your percentage of total AI citations in your market. Higher = more visibility when customers ask AI for recommendations.	4%	+1 pts
Sentiment Score When mentioned	Neutral	Neutral	Even

Sentiment is determined by analyzing the language AI platforms use when mentioning your business (positive endorsement language vs. neutral listing vs. cautionary language).

Top Opportunities

Mobile performance score of 45/100 significantly impacts AI crawler efficiency and user experience. Focus on optimizing Largest Contentful Paint and Cumulative Layout Shift metrics.
Current schema includes basic WebSite and Organization types but lacks comprehensive structured data for services, reviews, and business offerings to improve AI understanding.
While testimonials and case studies exist, enhance author attribution, display credentials more prominently, and add structured review markup for better AI recognition.

Ready to improve these metrics?
See your prioritized action plan. View Recommendations →

Platform Analysis

Performance by AI Platform

Each AI platform has different citation preferences. 86% of top-mentioned sources are NOT shared across platforms. Your visibility ranges from 10% to 30% across platforms. Diversified presence reduces dependency on any single platform.

ChatGPT

30%

Citation Rate

2.33

Avg Pos

Neutral

Sentiment

Claude

10%

Citation Rate

2

Avg Pos

Neutral

Sentiment

Perplexity

10%

Citation Rate

1

Avg Pos

Neutral

Sentiment

Gemini

20%

Citation Rate

2.5

Avg Pos

Neutral

Sentiment

Competitive Position

You currently rank #6 of 6 competitors for AI visibility.

Market Ranking by Citation Rate

#6 of 6

Competitor	Citation Rate	Share of Voice
clutch.co	38%	4%
thriveagency.com	28%	3%
nventmarketing.com	23%	2%
jenchapmancreative.com	18%	2%
bx3.com	18%	2%
hireawiz.com	18%	5%

Competitor Platform Performance

How the market leader clutch.co performs against hireawiz.com (You) across platforms:

ChatGPT

Comp: 30%

You: 30%

Claude

Comp: 30%

You: 10%

Perplexity

Comp: 50%

You: 10%

Gemini

Comp: 40%

You: 20%

These recommendations improve how AI platforms understand and recommend your business. As platform market share shifts, your optimized foundation ensures visibility wherever your customers are searching.

Citation Testing

Prompt-by-Prompt Results

Citation Rate:

18%

We tested the 10 prompts you want to rank for across 4 AI platforms. This matrix shows exactly where you're visible and where competitors are winning.

The following sections break down specific content and technical opportunities to improve your visibility for these prompts.

4

Discovery

3

Pricing

1

Branded

1

Faq

1

Guide

✗ indicates the business was not cited in the AI response for that prompt

Prompt Tested	Type
"How much does a professional website design cost in Phoenix for a small business?"	Pricing	✗	✗	✗	✗
"Best web design agencies in Phoenix Arizona?"	Discovery	✗	✗	✗	✗
"What's the average monthly cost for SEO services from a Phoenix agency?"	Pricing	✗	✗	✗	✗
"How much do Phoenix web design companies charge for a full website redesign?"	Pricing	✗	✗	✗	4th
"Has anyone worked with HIREAWIZ for a website redesign? What was the experience and results like?"	Branded	1st	2nd	1st	1st
"How long does it typically take to see results from an SEO campaign for a local business in Phoenix?"	FAQ	✗	✗	✗	✗
"I run a small business in Arizona and need a new website. Who should I hire?"	Discovery	✗	✗	✗	✗
"What should a local business in Phoenix expect during the first 90 days of working with an SEO agency?"	Guide	1st	✗	✗	✗
"Who can I hire in Phoenix to redesign my outdated business website?"	Discovery	5th	✗	✗	✗
"Looking for a Phoenix SEO agency that works with home service companies. Can you give some recommendations?"	Discovery	✗	✗	✗	✗

Citation Analysis

Who's Winning

For your target prompts, here's exactly who AI platforms are recommending instead of you, with the URLs they're citing. These are the pages you need to analyze and outperform.

Understanding who's winning, and what content they're using—informs the optimization opportunities outlined next.

"How much does a professional website design cost in Phoenix for a small business?"

Pricing

Platforms	Who Got Cited	URL
	nventmarketing.com	/how-much-does-website-design-cost-in-phoenix/
	clutch.co	/web-designers/phoenix
	jenchapmancreative.com	/web-design-packages/
	thervo.com	/costs/website-design-costs

"Best web design agencies in Phoenix Arizona?"

Discovery

Platforms	Who Got Cited	URL
	clutch.co	/web-designers/phoenix
	10bestdesign.com	/firms/phoenix/
	ave25.com	/
	designrush.com	/agency/website-design-development/arizona/phoenix

Citation Analysis (Continued)

Who's Winning

"What's the average monthly cost for SEO services from a Phoenix agency?"

Pricing

Platforms	Who Got Cited	URL
	wiseadvertisement.com	/article/seo-pricing/
	firstpagesage.com	/seo-faqs/seo-agency-pricing-by-city-fc/
	youtube.com	/watch
	designrush.com	/agency/search-engine-optimization/arizona/phoenix

"How much do Phoenix web design companies charge for a full website redesign?"

Pricing

Your Visibility:

Platforms	Who Got Cited	URL
	thervo.com	/costs/website-design-costs
	clutch.co	/web-designers/phoenix
	nventmarketing.com	/how-much-does-website-design-cost-in-phoenix/
	jenchapmancreative.com	/how-much-does-it-cost-for-website-design/

Citation Analysis (Continued)

Who's Winning

"Has anyone worked with HIREAWIZ for a website redesign? What was the experience and results like?"

Branded

Your Visibility:

Platforms	Who Got Cited	URL
	hireawiz.com	/case-studies
	hireawiz.com	/
	hireawiz.com	/about-us
	agencyspotter.com	/hire-a-wiz-web-design

"How long does it typically take to see results from an SEO campaign for a local business in Phoenix?"

FAQ

Platforms	Who Got Cited	URL
	liftedwebsites.com	/local-seo-phoenix/
	huskytaildigital.com	/articles/local-seo-phoenix
	avintivmedia.com	/blog/local-seo-phoenix-guide/
	effectivewebsolutions.biz	/how-long-does-it-take-to-see-results-from-local-seo-efforts/

Citation Analysis (Continued)

Who's Winning

"I run a small business in Arizona and need a new website. Who should I hire?"

Discovery

Platforms	Who Got Cited	URL
	dev.co	/glendale
	expertise.com	/business/web-design/arizona/glendale
	bx3.com	/responsive-web-design.html
	ecreations.net	/glendale-web-design/

"What should a local business in Phoenix expect during the first 90 days of working with an SEO agency?"

Guide

Your Visibility:

Platforms	Who Got Cited	URL
	seo.co	/glendale/
	innovatemarketers.com	/blog/what-to-expect-in-your-first-90-days-with-an-seo-company/
	huskytaildigital.com	/local-seo/phoenix
	socialander.com	/top-seo-companies-in-arizona/

Citation Analysis (Continued)

Who's Winning

"Who can I hire in Phoenix to redesign my outdated business website?"

Discovery

Your Visibility:

Platforms	Who Got Cited	URL
	clutch.co	/web-designers/phoenix
	digitalrootsmedia.com	/locations/phoenix-az/web-development/
	ave25.com	/
	expertise.com	/business/web-design/arizona/glendale

"Looking for a Phoenix SEO agency that works with home service companies. Can you give some recommendations?"

Discovery

Platforms	Who Got Cited	URL
	hookagency.com	/seo/phoenix/
	thriveagency.com	/phoenix-seo-company/
	agencies.semrush.com	/list/home-services/phoenix/
	bx3.com	/phoenix-seo-consulting.html

Citation Opportunities

Citation Opportunity Analysis

This report analyzes the URLs and domains cited by AI platforms when responding to queries relevant to your business. By examining citation patterns across ChatGPT, Claude, Perplexity, and Gemini, we identify the content formats and sources most likely to earn AI citations, helping you optimize your online presence for greater visibility in AI-generated responses.

Overview

Total unique domains cited: 180
Top content types by citation frequency: Directory/Aggregator Pages, Service/Product/Organization Pages, Guide/Educational Content, Cost/Pricing Content
Key finding: AI platforms heavily prioritize directory and service provider pages in web design and SEO categories, with multiple high-authority aggregators cited consistently across search phrases and platforms, highlighting both competitive presence and new listing opportunities.

Content Pattern Analysis

The citation landscape shows a strong emphasis on Directory/Aggregator Pages and Service/Product/Organization Pages, reflecting AI platforms’ preference for authoritative business listings and direct service provider pages offering specific, localized information. Guide/Educational Content and Cost/Pricing Content are also prominent, supporting informational and pricing-related user intents with detailed, structured explanations about services and pricing. This pattern suggests the brand should strengthen presence in comprehensive directories and expand educational and pricing content to capture wider AI visibility.

Directory/Aggregator Pages

122 citations across 36 search phrases

Directory and aggregator pages are highly cited because they aggregate multiple providers in a structured manner, providing AI platforms with diverse options and comprehensive regional expertise. Their listings often feature rankings, reviews, or curated company profiles that help answer discovery and comparative queries efficiently. Notable signals include domains primarily offering multi-business listings with page titles referencing multiple companies or rankings.

Example URLs:

Service/Product/Organization Pages

103 citations across 38 search phrases

Service and organization pages are commonly cited because they provide specific information about individual companies’ offerings, locations, and expertise that satisfy branded and localized intent. These pages often include detailed service descriptions, contact information, testimonials, and portfolio elements. The URLs typically contain service-related slugs on single-entity domains, and domain types are commercial business (.com) or agency sites.

Example URLs:

Guide/Educational Content

76 citations across 23 search phrases

Guide and educational content is citable due to its instructional or explanatory nature that helps users understand complex topics, such as SEO campaigns, web design processes, and pricing considerations. Signals include URLs with /blog/, /guide/, /how-to/ in their paths and titles featuring phrases like “how to,” “tips,” or “what to expect.” These pages offer structured content that supports informational intent queries effectively.

Example URLs:

Cost/Pricing Content

54 citations across 16 search phrases

Cost and pricing content tends to be cited because it directly addresses user queries concerning financial aspects of website design and SEO services. These pages typically highlight specific pricing structures, packages, budgets, and fee overviews. URLs and titles often include words like “cost,” “pricing,” “rates,” or “how much.” These pages provide transparent, quantifiable information that aligns well with pricing intent queries.

Example URLs:

Video Content

15 citations across 5 search phrases

Video content is referenced for visual and detailed explanatory materials, often hosted on major platforms like YouTube. Such content supplements other informational sources and provides engaging, easy-to-digest answers. These URLs predominantly belong to youtube.com or contain "/watch" or "/shorts".

Example URLs:

Platform Citation Preferences

Claude-cited results frequently include Directory/Aggregator Pages and Service/Product Pages, reflecting emphasis on business discovery and direct provider information.

ChatGPT responses also heavily cite Directory/Aggregator Pages and Guide/Educational content, favoring structured lists and how-to guides alongside service pages.

Gemini demonstrates balanced citation across Directory/Aggregator Pages and Pricing Content, indicating a focus on factual pricing and comparative discovery.

Perplexity citations emphasize Guide/Educational and Pricing content, supporting detailed informational queries, along with robust referencing of Service/Product Pages.

Search phrases labeled as "Discovery" mostly garner citations from Directory/Aggregator and Service/Product Pages, underscoring the AI preference for comprehensive local and business listings to satisfy intent.

"Pricing" queries predominantly attract Cost/Pricing Content and Guide/Educational Content citations, ensuring users find transparent cost details and explanations.

"Branded" queries relate closely to Service/Product/Organization Pages and some Directory listings where the brand appears, suggesting the importance of optimizing branded content and third-party profiles.

Overall, the brand should prioritize expanding or optimizing listings on key directories where it is absent or underrepresented and enhance detailed pricing and educational content to capture both discovery and pricing intents in AI visibility.

Content Analysis

What Content Gets Cited

AI platforms favor different content formats depending on the query type and industry. For service businesses, comprehensive topic guides and how-to content tend to earn more citations than promotional pages. Understanding what content types perform in your market helps focus your optimization efforts where they'll have the most impact.

Content Types Cited for Your Prompts

1 Ranked Lists

2 Topic Guides

3 How-to Guides

4 Reviews

5 Comparisons

6 Alternatives

Most Frequently Cited Domains

Rank	Domain	Type
1	clutch.co	Review
2	thriveagency.com	Brand
3	bx3.com	Brand
4	hireawiz.com	Brand
5	jenchapmancreative.com	Brand

Citation Source Distribution

72%

Brand Sites

15%

Editorial Sites

13%

Review Sites

Traffic Analysis

Current Traffic Insights

Before optimizing for AI visibility, we need to understand where your traffic currently comes from and which pages are already performing. This section connects three data sources to give you a complete picture: what Google thinks you're relevant for, which pages are attracting organic visitors, and how AI platforms are beginning to send traffic your way.

Search Query Performance

Date: 01/09/2026 – 02/08/2026

Source: Google Search Console
This data comes directly from Google and shows the actual search queries that led people to click through to your website. Unlike analytics tools that show what happens after someone arrives, Search Console reveals what people typed into Google before they found you.

Why this matters: These queries reveal what Google believes your site is relevant for. We've filtered out branded searches (people searching for your company name) to focus on topic-based queries. These represent opportunities where you're earning visibility based on your content, not just your reputation.

Keyword

Clicks

Impressions

CTR

Avg. Position

affordable seo company phoenix
/phoenix-arizona-seo-company

32

452

0.0

15.1

arizona web design

14

317

0.0

21.9

https://www.hireawiz.com/	12	218	0.0	23.1
/wordpress-website-design	2	139	0.0	30.8

best seo company phoenix
/phoenix-arizona-seo-company

9

317

0.0

66.9

content marketing phoenix
/service/content-strategy-copywriting

5

300

0.0

6.3

ecommerce web design phoenix

4

139

0.0

36.2

/wordpress-website-design	2	71	22.5
https://www.hireawiz.com/	1	52	43.6
/phoenix-ecommerce-website-design	1	48	69.0

best seo company in phoenix
/phoenix-arizona-seo-company

3

189

0.0

80.9

custom wordpress design service
/wordpress-website-design

2

183

0.0

41.2

google seo company phoenix az
/phoenix-arizona-seo-company

2

161

0.0

49.1

arizona website design

2

159

0.0

23.0

https://www.hireawiz.com/	1	139	0.0	31.6
/wordpress-website-design	1	53	0.0	28.3

affordable seo phoenix
/phoenix-arizona-seo-company

1

155

0.0

12.5

Top Pages by Organic Traffic

Date: 01/09/2026 – 02/08/2026

Source: Google Analytics (Organic channel only)
This shows your top 10 pages ranked by traffic from organic search. We've applied a channel filter to include only visitors who arrived through search engines, excluding paid ads, social media, direct visits, and referrals.

Why this matters: Pages that already attract organic traffic are proven performers. They're the best candidates for AI visibility optimization because they've already demonstrated relevance to search engines. Improving these pages gives you the highest return on effort.

Page	Sessions	Users	Bounce Rate
https://www.hireawiz.com	17	16	23.53%
/contact-us	5	4	0.00
/web-design-phoenix	4	4	0.00
/wordpress-website-design	4	4	25%
/case-studies	3	3	66.67%
/about-us	2	2	50%
/phoenix-arizona-seo-company	2	2	50%
/service/content-strategy-copywriting	2	2	50%
/blog	1	1	100%
/blog/web-design/actionable-web-design-tips	1	1	100%

29

Total Organic Sessions

28

Total Organic Users

48.28%

Avg. Bounce Rate

AI-Referred Traffic

Date: 01/01/2026 – 01/29/2026

Source: Google Analytics (AI platform referrals)
This tracks visitors who arrived at your site after interacting with AI platforms like ChatGPT, Claude, Perplexity, or Google's Gemini. When these platforms cite or recommend your business, some users click through to learn more.

Current AI Traffic: 33 sessions (0.2% of total traffic)
Why this matters: AI-referred traffic is an emerging channel. Tracking this baseline now allows you to measure growth as AI adoption increases. Adobe Analytics reports 1,200% year-over-year growth in AI-referred website traffic (2025). Early tracking positions you to demonstrate ROI from optimization efforts.

Page	Sessions	ChatGPT	Perplexity	Gemini
https://www.hireawiz.com	9	7	1	1
/contact-us/	4	4	0	0
/web-design-phoenix	3	3	0	0
/wordpress-website-design	2	2	0	0
/case-studies	2	2	0	0
/about-us	1	1	0	0
/phoenix-arizona-seo-company	1	0	0	1
/service/content-strategy-copywriting	1	0	0	1
/blog	1	1	0	0
/blog/web-design/actionable-web-design-tips	1	1	0	0
Total AI-Referred	33	28	1	4

33

Monthly AI Sessions

0.2%

of Total Traffic

21s

Avg. Time on Site

A note on AI traffic measurement: These figures reflect sessions where AI platforms pass referrer information to Google Analytics. Not all AI traffic is trackable. Some visits may appear as "Direct" when platforms don't include referral data. Consider these numbers a baseline that likely understates actual AI-referred visits.

Phase 1: Automated Assessment

Technical Visibility Scorecard

This automated assessment evaluates 9 technical elements that directly impact whether AI platforms can discover and cite your content. These are the foundational requirements for AI visibility.

Pass

Needs Work

Fail

Technical Foundation

70/100

Element	Your Status	Impact
Schema Markup Entity recognition & structured data	Basic implementation with WebSite, Organization, and Blog schemas present	High
AI Crawler Access GPTBot, ClaudeBot, PerplexityBot + WAF detection	All major AI crawlers allowed with no blocking restrictions	High
Core Web Vitals LCP, CLS performance thresholds	Desktop performance good but mobile needs improvement	High
HTTPS & Security SSL certificate & security headers	Secure HTTPS implementation confirmed	High
E-E-A-T Signals Author attribution, credentials, trust indicators	Good trust signals with testimonials, case studies, and business credentials	High
JavaScript Rendering Content accessible without JS execution	JavaScript rendering enabled for dynamic content	High
llms.txt File An llms.txt file works like robots.txt but specifically for AI crawlers—it tells ChatGPT, Claude, and others exactly what your business does and what content to prioritize when answering questions. AI crawler instructions	File not found at expected location	Medium
XML Sitemap Crawl discovery & indexing	Valid XML sitemap accessible and properly configured	Medium
Semantic HTML Structure Heading hierarchy, semantic elements	Basic heading structure present but limited semantic HTML5 elements	Medium

Performance Analysis

Page Speed & Core Web Vitals

Page speed directly impacts user experience, search rankings, and AI crawl efficiency. Google uses Core Web Vitals as a ranking factor, and slow sites see significantly lower conversion rates.

Performance by Device

Good

Needs Improvement

Poor

Mobile

45

PageSpeed Score

Largest Contentful Paint

6.0 s

seconds

Target: ≤ 2.5s

Poor

Cumulative Layout Shift

0.306

score

Target: ≤ 0.1

Poor

Desktop

80

PageSpeed Score

Largest Contentful Paint

1.3 s

seconds

Target: ≤ 2.5s

Needs Improvement

Cumulative Layout Shift

0.163

score

Target: ≤ 0.1

Needs Improvement

Business Impact of Slow Performance

70%

of consumers say page speed impacts their willingness to buy ⁶

53%

of mobile site visits are abandoned if pages take longer than 3 seconds to load. ⁷

24%

lower abandonment for sites meeting Core Web Vitals thresholds ⁷

AI crawlers have limited time budgets per domain. Fast-loading pages get indexed more completely, making more of your content available for citations. Your excellent Core Web Vitals give you a technical advantage most competitors lack, and this same speed improves user experience and traditional search rankings, making it a foundational investment that pays off across all channels.

Performance Issues Identified

Mobile Issues

Mobile LCP exceeds recommended threshold

High

The Largest Contentful Paint time is significantly above the 2.5s threshold, severely impacting user experience and Core Web Vitals scores.

Mobile TTI performance critical

High

Time to Interactive is extremely slow, preventing users from engaging with the page effectively on mobile devices.

Affects Both Devices

Excessive unused JavaScript blocking performance

High

Large amounts of unused JavaScript are being loaded, significantly impacting parsing time and overall performance across all devices.

Cumulative Layout Shift exceeds threshold

High

Layout shifts are occurring during page load, negatively affecting user experience and Core Web Vitals scores on both mobile and desktop.

Unoptimized resource compression

Medium

CSS and JavaScript files are not minified, resulting in larger payload sizes and slower loading times across all devices.

SEO Analysis

Your Pages: SEO Optimization Opportunities

These are the pages AI platforms are citing (or should be citing). Optimizing them improves both traditional search rankings and AI citation performance.

Priority Page Optimizations

Title Tag

Current title tag: 'About Us - Hireawiz' (19 chars)

Title Tag Optimization Current Issue: Title is too generic and doesn't include target keywords or value proposition. Recommended Title: Before: About Us - Hireawiz After: Phoenix Web Design Company Since 2001 | HireAWiz Digital Marketing Why This Works: Includes primary keywords (Phoenix Web Design Company) Establishes credibility with founding year (Since 2001) Mentions core service (Digital Marketing) Stays within 60 character limit (58 chars) Creates trust through longevity

Keyword Density

Primary keywords 'web design' appears 12 times, 'Phoenix' appears 8 times (good density)

Keyword Optimization Strategy

Primary Keywords: Web design services, Phoenix web design (currently well-distributed)

Add Semantic Variations:

Website development (use 2-3 times)
Digital marketing agency
Custom web solutions
Arizona web design company

Placement Examples:

Main Heading:
- Current: "A Team of Experts Fueled by Passion and Driven by Results"
- Add: "Phoenix Web Design & Digital Marketing Experts Since 2001"
Company Description:
- Add: "As a leading Arizona web design company, we specialize in custom web solutions."
Services Section:
- Include: "Our website development process combines creative design with proven digital marketing strategies."

E-E-A-T Signals

Strong business credentials (since 2001, 500+ websites, client testimonials), but lacks individual author attribution

E-E-A-T Enhancement Plan

Add individual expertise by including team member profiles with names, titles, and years of experience. For example: "Led by Clifford Almeida, CEO with 20+ years in web design and digital marketing."

Enhance trust signals by adding professional certifications and partnerships (Google Partner, Better Business Bureau rating), industry awards or recognition, and detailed case studies with specific metrics.

Strengthen authority by including "As Featured In" section with media mentions, client logos from recognizable brands, and links to professional profiles (LinkedIn, industry associations).

Add transparency elements such as clear contact information with physical address, detailed company timeline, and behind-the-scenes team photos.

Schema

Schema types found: Organization, WebSite, BreadcrumbList, Blog, BlogPosting

Schema Markup Assessment

1. Schema Types Detected

Schema Type	Status	Action
Organization	✓ Present	Enhance
WebSite	✓ Present	Good
BreadcrumbList	✓ Present	Good
BlogPosting	✓ Present	Good
LocalBusiness	✗ Missing	Add
Service	✗ Missing	Add
AboutPage	✗ Missing	Add

2. Current Organization Schema Issues

Missing Elements

Social media profiles (only Facebook included)

Founding date (2001)

Service areas beyond Arizona

Professional certifications

3. Recommended Additions

LocalBusiness Schema Add this to improve local search visibility. Include operating hours, service radius, and accepted payment methods.

Service Schema Create individual service schemas for Web Design, SEO, PPC, and Social Media services. Include pricing ranges and service descriptions.

AboutPage Schema Specifically mark this as an About page to help search engines understand the content purpose and improve knowledge graph inclusion.

Content Depth

Word count: approximately 1,200 words; good structure with multiple sections but lacks specific examples

Content Expansion Plan

Current: 1,200 words (adequate length for About page)

Target: 1,500-1,800 words with more specific details

Sections to Enhance:

Company Timeline: Add specific milestones like "2005: Launched first e-commerce platform", "2010: Expanded to national clients", "2015: Became Google Partner".
Detailed Process Section: Explain your 5-step web design process with specific deliverables at each stage, typical project timelines, and client involvement expectations.
Team Expertise: Add individual team member profiles with headshots, specializations, and years of experience. Include relevant certifications and education.
Technology Stack: List specific technologies you use (WordPress, Shopify, React, etc.) and explain why you chose them for different project types.
Success Metrics: Expand the results section with specific case studies showing percentage increases in traffic, leads, or sales for different client types.

Title Tag

Current title tag: 'Case Studies - Hireawiz Web Design' (35 chars)

Title Tag Optimization Current Issue: Title is too short and lacks compelling keywords that highlight business results. Recommended Title: Before: Case Studies - Hireawiz Web Design After: Web Design Case Studies: 600% Traffic Growth Results | Phoenix AZ Why This Works: Includes primary keyword (Web Design Case Studies) Features compelling result (600% Traffic Growth) Adds location targeting (Phoenix AZ) Optimal length at 59 characters Creates strong value proposition with proven results

Keyword Density

Primary keyword 'case studies' appears 3 times, 'web design' appears 8 times in ~1,200 word content

Keyword Optimization Strategy

Primary Keywords: Web Design Case Studies (currently underused)

Add Strategic Keyword Placement:

Introduction Section:
- Add: "These web design case studies demonstrate real results from our Phoenix-based agency."
- Include: "Our case studies showcase successful web design projects across Arizona."
Individual Case Studies:
- Add section headers: "Web Design Case Study: [Company Name]"
- Include: "This case study highlights our comprehensive web design approach."
Results Sections:
- Use: "digital marketing case study results"
- Include: "web development success stories"

Semantic Variations to Add:

Client success stories (use 2-3 times)
Web development projects
Digital marketing results
Website redesign outcomes

E-E-A-T Signals

Strong case study data with specific metrics, client testimonials with names and titles, but lacks author attribution

E-E-A-T Enhancement Plan

Add author bylines to establish expertise. Include: "Case studies compiled by [Name], Senior Web Strategist with 15+ years experience in digital marketing and web development."

Enhance credibility signals by adding years of experience prominently ("Since 2001" is mentioned in footer but should be featured), displaying industry certifications or partnerships, and including "About Our Team" section with team credentials.

Strengthen testimonials by adding more specific client details like company size or industry, including LinkedIn profile links for testimonial providers, and adding video testimonials if available.

Add data sources by citing industry benchmarks for comparison ("Industry average traffic increase is 25%, we achieved 600%") and linking to authoritative sources for statistics mentioned.

Schema

Schema types found: WebSite, Organization, BreadcrumbList

Schema Markup Assessment

1. Schema Types Detected

Schema Type	Status	Action
WebSite	✓ Present	Good
Organization	✓ Present	Enhance
BreadcrumbList	✓ Present	Good
Article	✗ Missing	Add
LocalBusiness	✗ Missing	Add
Service	✗ Missing	Add

2. Current Schema Issues

Organization Schema Missing social media profiles, founding date, and service areas. Add these to strengthen local presence.

3. Recommended Additions

Article Schema Each case study should have Article schema with author, publish date, and article body. This helps individual case studies rank better in search results.

LocalBusiness Schema Add detailed business information including service areas, business hours, and customer reviews. This improves local search visibility for Phoenix and Arizona searches.

Service Schema Create Service schema for each service mentioned (Web Design, SEO, PPC). Include service descriptions, pricing ranges, and provider details.

Content Depth

Word count: approximately 1,200 words; good case study structure but lacks process details and industry context

Content Expansion Plan

Current: 1,200 words (adequate but could be more comprehensive)

Target: 1,800-2,200 words

Sections to Add:

Our Case Study Methodology: Explain how you measure success, describe your tracking and reporting process, and detail your before/after analysis methods.
Industry Context: Add information about typical results in web design industry, include benchmark data for comparison, and discuss what makes these results exceptional.
Process Deep Dive: For each case study, add details about the strategy development phase, implementation timeline and milestones, and challenges overcome during the project.
Lessons Learned Section: Extract key insights from each project, discuss what worked best for different industries, and provide actionable takeaways for readers.
FAQ Section: Answer common questions like "How long do these results take to achieve?", "What industries do you work best with?", and "How do you measure ROI?"

Title Tag

Current title tag: 'Contact Us - Hireawiz' (21 chars)

Title Tag Optimization Current Issue: Title is too generic and doesn't include target keywords or value proposition. Recommended Title: Before: Contact Us - Hireawiz After: Contact HireAWiz - Phoenix Web Design & Digital Marketing Agency Why This Works: Includes primary keywords (Phoenix Web Design, Digital Marketing) Shows location targeting for local SEO Creates clear value proposition Stays within 60 character limit (58 chars) Maintains brand name recognition

Keyword Density

Primary keywords 'web design' appears 3 times, 'contact' appears 5 times in minimal content

Keyword Optimization Strategy

Primary Keywords: Contact, Web Design, Phoenix (currently under-optimized)

Add Semantic Variations:

Phoenix web design services
Arizona digital marketing
Website development consultation
Get in touch with web designers

Placement Examples:

Page Header:
- Add: "Contact our Phoenix web design team for a free consultation"
Form Introduction:
- Expand: "Ready to discuss your Phoenix web design project? Our Arizona digital marketing experts are here to help."
Contact Info Section:
- Add: "HireAWiz - Your trusted Phoenix web design and digital marketing partner since 2001"
Call-to-Action:
- Include: "Contact our web design specialists today for custom website solutions"

E-E-A-T Signals

Limited trust signals; only basic contact information and founding year (2001) mentioned

E-E-A-T Enhancement Plan

Add team credentials by including information about your web design team's certifications, years of experience, and specializations. For example: "Our certified web developers and digital marketing specialists have 20+ years combined experience."

Add trust indicators such as client testimonial quotes on the contact page, industry certifications and partnership badges, and a "Why Choose Us" section highlighting your track record.

Show expertise through case study previews with links to full case studies, awards and recognition from industry organizations, and statistics about successful projects completed.

Add social proof by displaying recent client logos, customer review ratings, and links to detailed testimonials page.

Schema

Schema types found: Organization, WebSite, BreadcrumbList

Schema Markup Assessment

1. Schema Types Detected

Schema Type	Status	Action
Organization	✓ Present	Improve
WebSite	✓ Present	Complete
BreadcrumbList	✓ Present	Good
ContactPage	✗ Missing	Add
LocalBusiness	✗ Missing	Add
Service	✗ Missing	Add

2. Current Schema Issues

Organization Schema

Missing social media profiles

Missing founding date and company description

Missing service areas and specializations

3. Recommended Additions

ContactPage Schema Helps search engines understand this is a contact page and can improve local search visibility. Include contact methods, response times, and office hours.

LocalBusiness Schema Essential for local Phoenix SEO. Add business hours, service areas, payment methods accepted, and years in business to establish authority.

Service Schema Highlight your web design and digital marketing services. Include service descriptions, typical project timelines, and starting price ranges to attract qualified leads.

Content Depth

Word count: approximately 180 words; very thin content for a contact page

Content Expansion Plan

Current: 180 words (insufficient for competitive ranking)

Target: 600-800 words

Sections to Add:

Why Choose HireAWiz: Include your 20+ years of experience serving Phoenix businesses, highlight your comprehensive web design and digital marketing services, and mention your proven track record with 100+ clients.
What to Expect: Describe your consultation process and typical response time within 24 hours, explain your project discovery and planning approach, and outline your collaborative design and development process.
Service Areas: List Phoenix and surrounding Arizona cities you serve, mention national and global client capabilities, and highlight industries you specialize in.
Office Information: Add details about your Glendale location, mention parking availability and accessibility, and include office hours and best times to call.
FAQ Section: Answer common questions about project timelines, pricing structures, and what information to include in contact form submissions.

The SEO-AI Connection: Pages that rank well in traditional search are more likely to be cited by AI. These optimizations improve both your Google rankings and your AI visibility, a double win from the same effort.

What's Next

Priority Recommendations

Addressing these items will directly increase how often AI platforms recommend your business to potential client. Each fix builds on the last. The sooner you start, the faster you'll see results.

Fix mobile Core Web Vitals performance issues

High

Mobile PageSpeed score of 45/100 is critically impacting AI crawler efficiency and user experience. Focus on reducing Largest Contentful Paint (LCP) below 2.5s threshold and improving Time to Interactive (TTI). Optimize images, defer non-critical JavaScript, and implement lazy loading. Mobile performance directly affects how AI platforms evaluate and recommend your site, especially since mobile-first indexing prioritizes mobile experience. Expected impact: Significant improvement in AI platform rankings and citation frequency.

Eliminate excessive unused JavaScript and layout shifts

High

Remove or defer unused JavaScript that's blocking page rendering and causing Cumulative Layout Shift (CLS) issues. This universal problem affects both mobile and desktop performance, preventing AI crawlers from efficiently accessing your content. Minify CSS and JavaScript files to reduce payload sizes. These performance bottlenecks directly impact how AI platforms evaluate site quality and user experience. Expected impact: Improved crawl efficiency leading to better content indexing and higher citation rates.

Expand schema markup beyond basic implementation

High

Current schema includes only basic WebSite and Organization types. Add comprehensive structured data for services, reviews, FAQs, and business offerings to help AI platforms better understand your business context. Include LocalBusiness schema if applicable, Service schema for each offering, and Review/Rating markup for testimonials. This foundational improvement enables AI systems to properly categorize and cite your business for relevant queries. Expected impact: Increased AI citation rate from current 17.5% through better entity recognition.

Create and implement llms.txt file

Medium

Add llms.txt file to provide AI crawlers with specific instructions about your business and content priorities. Include business overview, key services, target audience, and content hierarchy. This emerging standard helps AI systems understand your business context and improves content categorization accuracy. Since you already allow all major AI crawlers, this builds on that foundation to provide better guidance. Expected impact: More accurate AI indexing and improved relevance matching for business-related queries.

Enhance E-E-A-T signals with structured author attribution

Medium

While testimonials and case studies exist, add prominent author attribution, professional credentials, and structured review markup to strengthen expertise signals. Include team member bios with relevant qualifications, industry certifications, and years of experience. Implement Review schema for existing testimonials to make them more visible to AI systems. This builds on your existing trust signals to improve AI platform confidence in recommending your business. Expected impact: Better positioning in AI recommendations through enhanced authority scoring.

Improve semantic HTML structure and heading hierarchy

Medium

Enhance the basic heading structure with more semantic HTML5 elements like article, section, nav, and aside tags. Ensure consistent H1-H6 hierarchy throughout the site to help AI systems better understand content organization and relationships. Add semantic markup around key business information, services, and testimonials. This improvement helps AI crawlers parse and understand your content structure more effectively, building on the technical foundation already in place. Expected impact: Improved content comprehension by AI systems leading to more accurate citations.

The Cost of Waiting

AI visibility isn't static. It compounds. While you wait:

Competitors are building authority: Every month they're cited, AI platforms trust them more
The gap widens: Your 20-point deficit doesn't stay the same; it grows as competitors optimize
Clients form habits: People who find competitors through AI today become repeat customers tomorrow
Catch-up costs increase: The longer you wait, the more effort required to displace entrenched competitors

Businesses implementing AI visibility now are establishing authority while competition is limited. Once AI search matures, displacement will require significantly more effort.

Investment Case

Your AI Visibility ROI

Based on your traffic, conversion rates, and client lifetime value, here's the projected business case for improving your AI visibility.

Current Performance Baseline Based on provided business data

Monthly Website Traffic	1,000
Monthly Leads	50
Qualified Lead Rate	50%
Close Rate	30%
Customer Lifetime Value	$10,000

5%

Lead Conversion Rate

7.5

New customers

$75,000

Monthly revenue

Projected Revenue Impact

Based on your current performance metrics, we've projected the revenue impact from three strategic improvement scenarios. These conservative estimates show the potential monthly and annual revenue gains from:

Improvement Scenario	Monthly Impact	Annual Impact
Conversion rate improvement 5% → 6% (+1%)	$15,000	$180,000
Traffic growth 1,000 → 1,300 sessions (+30%)	$22,500	$270,000
Combined impact Conversion + traffic gains	$42,000	$504,000

Our Approach

These projections reflect realistic outcomes from the technical and content improvements outlined in this report. Here's how we get there:

AI visibility compounds these gains as the channel matures. Every optimization we make for traditional SEO simultaneously positions you for AI search, a channel growing 1,200% year-over-year.

Traffic growth comes from improved search rankings driven by schema implementation, content optimization, and strengthened E-E-A-T signals.

Conversion gains come from page speed optimization, improved user experience signals, and enhanced trust indicators, each proven to lift conversion rates 1-3%.

This investment delivers ROI through proven organic search improvements. AI visibility is the strategic upside, positioning you ahead of competitors in an emerging channel.

The Bottom Line

3-5x+ ROI

Projected

Based on combined SEO and AI visibility impact across search and discovery channels.

60-90 Days

To Initial Results

Early gains within the first quarter, with full compounding impact over 3-6+ months.

Phase 1: Foundation

$3,000 one time investment

Technical implementation, schema markup, llms.txt deployment, page speed optimization, and ongoing monitoring.

Phase 2: Ongoing Implementation

$4,000 /month

Content strategy, E-E-A-T development, competitive positioning, and citation monitoring.

Next Steps

Let's Get Started

You've seen where you stand and what it takes to improve. Here's how we move forward together.

1

Answer Your Questions

We'll address any questions about the findings in this report, discuss your specific situation, and align on the best path forward for your business.

2

Confirm Your Engagement

Once we're aligned, we'll finalize scope, timeline, and deliverables. You'll have complete clarity on what we're building and when you'll see results.

3

Begin Implementation

We'll start with the highest-impact technical fixes from Phase 1, establishing your foundation for AI visibility within the first 30 days.

Ready to grow your visibility, traffic, and revenue?

AI visibility is an emerging opportunity that builds on the same foundations as strong traditional search performance. The recommendations in this report improve how both AI platforms and search engines understand and recommend your business.

mike@youragency.com (602) 123-4567

Research Citations: Conductor 2026 AEO/GEO Benchmarks (Nov 2025), Ahrefs Brand Radar Study (78.6M interactions, 2025), Profound Citation Overlap Study (100,000 prompts), Statista Consumer Survey (2024), Google Core Web Vitals Business Impact Report (2024), Site Qwality "Psychology of Page Load Times" (2025), SparkToro Zero-Click Study (2024), Gartner Predicts (2024), Adobe Analytics AI Traffic (2025), Semrush AI Search Study (2025), Relixir Schema Citation Study (2024), Previsible Content Freshness (2025).

Footnotes

1. Industry-wide, 87.4% of AI referral traffic comes from ChatGPT, though individual business results vary based on industry and audience. (Conductor, 2026)

2. OpenAI, Oct 2025

3. Ahrefs Brand Radar Study (78.6M interactions, 2025)

4. Ahrefs, Feb 2025 (300K keywords)

5. Profound Citation Overlap Study (100,000 prompts)

6. Statista, (2024)

7. Google, (2024)

8. Branded queries not tested in this audit. Analysis focused on discovery queries

9. Note: Overall citation rate reflects non-branded queries only. See methodology for details.

10. Share of Voice: Your percentage of all AI citations among analyzed competitors.

AI Visibility Audit

The Landscape

What This Means for Your Business

Why AI Visibility Matters Now

Executive Summary

Critical Gaps Keeping You Out of the Conversation

Citation Gap

Platform Snapshot

Top Opportunities

Platform Analysis

Competitive Position

Competitor Platform Performance

Citation Testing

Citation Analysis

Citation Opportunities

Overview

Content Pattern Analysis

Directory/Aggregator Pages

Service/Product/Organization Pages

Guide/Educational Content

Cost/Pricing Content

Video Content

Platform Citation Preferences

Content Analysis

Content Types Cited for Your Prompts

Most Frequently Cited Domains

Citation Source Distribution

Traffic Analysis

Search Query Performance

Top Pages by Organic Traffic

AI-Referred Traffic

Phase 1: Automated Assessment

Performance Analysis

Performance by Device

Business Impact of Slow Performance

Performance Issues Identified

SEO Analysis

Priority Page Optimizations

Keyword Optimization Strategy

E-E-A-T Enhancement Plan

Schema Markup Assessment

Content Expansion Plan

Keyword Optimization Strategy

E-E-A-T Enhancement Plan

Schema Markup Assessment

Content Expansion Plan

Keyword Optimization Strategy

E-E-A-T Enhancement Plan

Schema Markup Assessment

Content Expansion Plan

What's Next

Content Gaps Identified

What Phase 2 Delivers

Investment Case

Projected Revenue Impact

Our Approach

The Bottom Line

Next Steps

Answer Your Questions

Confirm Your Engagement

Begin Implementation

Ready to grow your visibility, traffic, and revenue?

Footnotes

Competitors Are Getting Cited by AI. Are Your Clients?

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