Features crafted to help your customers and grow your business

Discover the audit features that are the fundamentals for generating the best website audits and growing your business. Our audit reports can be used to close business from anyone in your pipeline from prospects to existing customers.

View All Audit Points Or view all audit reports
 

We measure what matters:
Automatically check 40+ critical factors

The easiest and fastest way to report on the critical website and SEO best practices
your clients need to understand.

Win more deals faster,
with less work

Collect done-for-you audit points that identify the major design, SEO, security, and performance issues that cost businesses money. Send to cold clients or use in your sales calls, then automatically follow up using our built-in email automation features.

  • Easy-to-read result scores show website health.
  • Full audit results display at the click of a button.
  • "Top priorities" acts as an instant to-do list.

Connect with clients, deliver value,
and get results

Fill your sales pipeline without spending a fortune on disconnected audit tools.


Save hours on audits &
sales prep work

Stop spending hours analyzing websites before your initial sales call. Forget about pulling in results from multiple tools and then massaging the data. And skip the search for a designer to make it all look good. Take just five minutes—and get better results.

  • Browser extension helps you analyze a site in 5 minutes.
  • One click details 40 critical website factors.
  • Answers "what," "why," and "what next" for each audit point.

Deliver value and stand out from the competition

Present beautiful, professional reports that impress prospects and demonstrate value to price-shoppers. Cut through the competitive noise with a pitch that’s about more than "just" a pretty website—and make it a no-brainer to hire you.

  • Looks great on desktop, phone, and tablet.
  • Results can be exported as PDF for easy emailing.
  • Easy to customize for your website and brand.
Deliver Value and Stand Out From The Competition

Website lead generation tool

Embed our free audit widget on your site in minutes to generate free audits directly from your site.

  • Customize to your website & brand.
  • Easy install in minutes.
  • Get notified when a lead is generated.

Connect with clients, deliver value,
and get results

Stop wasting time and money! You won't find another audit reporting tool that’s
as valuable—or as easy to use.

Automated Use our bots to automatically detect, analyze and report on dozens of audit points without any time or effort on your part. Manual Our easy-to-use app & browser extension helps you manually assess a website for dozens of audit points in minutes with a simple point and click interface.
Website Audit

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.
Professional Website Design Does the site look professional, intuitive to use, and clearly explain what the business does?
Relevant Headlines & Page Copy Does the site use relevant, attention-getting headlines? Does their copy effectively explain what they do, who they do it for, and why visitors should do business with them?
Mobile-Friendly Website Is the website mobile friendly according to Google's mobile standards?
Professional Digital Branding Does the website’s brand elements like logo, color scheme, images, fonts, and other visual elements look professional?
User Friendly Navigation Does the site have a simplified navigation that makes it intuitive for visitors to navigate the site with ease?
Relevant Use of Images Does the site use high-quality, relevant images?
Relevant Use of Video Does the site use high-quality, relevant videos?
Custom 404 Page Not Found Does the site display a user friendly 404 page that shows up when you visit a broken link or invalid URL on the site?

Conversion Optimization

97% of the visitors on a website are not interested in what is being offered to them. Companies typically spend $92 to bring customers to their site, But only $1 to convert them.
Relevant Trust Factors Does the site use trust factors such as awards, affiliations, certifications, case studies, and guarantees to build trust and authority?
Lead Capture Forms Does the site use intuitive forms to help them capture lead information or, at the very least, an email address from visitors who aren’t interested in calling them?
Primary Call To Action (CTA) Does the site use effective call-to-actions that ask visitors to take a specific desired action on their site—buy, contact you, learn more, and so on?
Noticeable Phone No. Does the website display their phone number in a prominent place—for example, in the top right corner or in the mobile header?
Newsletter Signup Form Does the site have a newsletter signup to encourage visitors to join their email list?
Thank You Page Does the site redirect a user to a thank you / confirmation page once they’ve submitted a form on the site?
Unique Selling Proposition (USP) Does the site have a USP that clearly describes how their product or service solves their customer's needs or desires better than the competition?
Testimonials / Reviews Does the site use reviews and testimonials to build trust?
Secondary Call To Actions Does the site use secondary CTAs to help engage visitors who are not interested in their primary CTA?
Online Chat Functionality Does the landing use a chat script for customer service, support, or sales?
Social Media Share Buttons Does the site make their content easily shareable across different social media platforms?

SEO / Online Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
Keyword Used in Page Title Does the site use their primary keyword in their page meta title?
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
Google Business Profile (GBP) Does the business have a Google Business Profile listing with a link back to the website?
Google Analytics / Tag Manager Tracking Does the site use Google Analytics or Google Tag Manager?
WWW Resolve/Redirect Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
Website Found On Google How does the site show up on Google's search listings?
Local Google Map Pack Listing Does the site show up in the Local Map Pack Listing for their primary keyword?
Brand in Meta Title Does the site have their brand or company name in their title tag?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Meta Title & Descriptions Does the site use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Alt Image Attribute Does the site use the ALT attribute on the important images referenced on the site?
Map & Address Does the website list their address and have a Google location map on their contact us page or another page on their site?
Blog / Resource Center Does the site use a blog, knowledgebase or resource center?
Schema Markup Does the site use schema markup / microdata?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Open Graph Markup When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the site?
Sufficient Page Content Does the site have sufficient page content about the business, products or services?
Facebook(FB) Tracking Pixel

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.
Secure Website Connection (HTTPS) Is the site using a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
CAPTCHA Does the site use some system for identifying if humans or bots are entering info on your website forms?
Browser Caching & Compression Does the website utilize browser caching & compression?
Utilizes Content Delivery Network Does the site use a content delivery network (CDN) to distribute cached web files like images to end users?

Accessibility
Captions / Transcripts for Audio & Video Are captions / transcripts provided for the audio & video used on the site?
Navigation & Site Structure Is the site navigation optimized for use by touch devices, keyboards and screen readers?
Color Contrast Does the site use color contrast between the text and the background so it is easy to read? The most popular color combination is black text on a white background.
Text Size & Readability Is the font size of the website content legible and easy to read?
Fields & Forms Are the website forms created to be accessible by users with cognitive disabilities using screen readers, text to speech software etc?
Alternative (ALT) Text for Images Does the site use the ALT attribute on the important images referenced on the site?
Descriptive Link Text Does the site use descriptive text for their links so it is clear where links are going to and/or what the purpose of the link is vs. text like click here?
Automated Accessibility Assessment

Content Format & Copy
Compelling Messaging / Calls to Action Does the site use compelling messaging and call to actions?
Easily Readable Is the site content easily readable?
Captivating Headlines Does the site use captivating headlines?
Relevant Headlines Does the site use relevant headlines across the site?
Easy to Scan Is the site content easy to scan so users can scan it for highlights & important info?
Consistent Formatting Is the site content formatted consistently?
Spelling Is the site free of obvious spelling errors?
No Placeholder Text / Loremipsum Does the the site content have an placeholder content / loremipsum?

Legal
GDPR Does the site appear to have GDPR Policies and Checkboxes in place? Most sites will not comply with ALL of GDPR requirements. Use this as a talking point.
Privacy Policy Does the site have a privacy policy?
Terms & Conditions Does the site have Terms & Conditions?
Cookie Policy Does the site have a cookie policy?
Website Copyright in Footer Does the website have a copyright notice in the footer?
WHOIS Is the WHOIS Privacy option enabled to protect the identity of the user / business?
Google Business Profile Audit

Google Business Profile

5% of Google Business Profile listing views result in a website click, call, or direction request.
Claimed Profile Has the GBP profile been claimed/verified? Click on the "Own This Business" link, and if you see Request Access, it means the profile has been claimed.
Business Name Is the business name on the profile accurate and the exact one used across the internet?
Address Is the address on the profile accurate and the exact one used across the internet?
Phone Is the phone number on the profile accurate and the exact one used across the internet?
Website / URL Is the website URL listed and accurate? Make sure it does not redirect to another URL.
Business Hours Are the business hours listed, accurate and consistent with what is on the site or other website directories?
Business Description Does the profile have a description? This is usually displayed under the reviews if added.
Business Category Does the profile listed under a relevant category? This is usually displayed under the Business name and aggregated review count at the top of the profile.
Photos Does the profile have photos that accurately represent the business product, service, or location?
Reviews Does the profile include reviews from customers?
Responses to Reviews Has the business responded to reviews on the GBP profile? Addressing negative ones is especially important.
Posts Does the profile use posts?
Products Does the profile include product listings for the business?
Services Does the profile include service listings for the business? You may only see the services listed on mobile devices.
Videos Does the profile include a video that accurately represents the business product, service, or location?
Social Profiles Does the profile include links to their social media profiles like FB, Twitter, or LinkedIn?
Questions & Answers Does the profile include questions and answers?
On Page SEO Audit

On Page SEO Audit
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
Keyword Used in Page Title Does the site use their primary keyword in their page meta title?
Optimal Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
HTTPS Is the site using a valid SSL and does it run on HTTPS?
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
Google Page Speed How well is the site optimized for performance and page speed according to Google's page speed insights?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
WWW Resolve Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
GTmetrix Page Speed How well is the site optimized for performance and page speed according to GTmetrix speed scanner?
No Multiple Page Title Elements Found
Custom 404 Error Page Found
Search Engines Can Index Page
Redirect Chain
Brand in Meta Title Does the site have their brand or company name in their title tag?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Meta Title & Descriptions Does the site use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Your Google Listing How does the site show up on Google's search listings?
Schema Markup Does the site use schema markup / microdata?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Local Map Pack Listing Does the site show up in the Local Map Pack Listing for their primary keyword?
No Meta Refresh Found
No Time To First Byte (TTFB) Issues
No Temporary Redirects Found
URL Limited To Three Subfolders
No Long URL (< 75 characters)
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the site?
Sufficient Page Content Does the site have sufficient page content about the business, products or services?
Avoids Too Many Links On Page ( < 100)
No Inline CSS Test
Mobile Viewport Tag
No underscores in URL
Nofollow Links Found
Emails Protected From Spam Bots
Competitor Analysis

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.
Professional Website Design Does the site look professional, intuitive to use, and clearly explain what the business does?
Relevant Headlines & Page Copy Does the site use relevant, attention-getting headlines? Does their copy effectively explain what they do, who they do it for, and why visitors should do business with them?
Mobile-Friendly Website Is the website mobile friendly according to Google's mobile standards?
Professional Digital Branding Does the website’s brand elements like logo, color scheme, images, fonts, and other visual elements look professional?
User Friendly Navigation Does the site have a simplified navigation that makes it intuitive for visitors to navigate the site with ease?
Relevant Use of Images Does the site use high-quality, relevant images?
Custom 404 Error Page Found Does the site display a user friendly 404 page that shows up when you visit a broken link or invalid URL on the site?
Relevant Use of Video Does the site use high-quality, relevant videos?

Conversion Optimization

97% of the visitors on a website are not interested in what is being offered to them. Companies typically spend $92 to bring customers to their site, But only $1 to convert them.
Noticeable Phone No. Does the website display their phone number in a prominent place—for example, in the top right corner or in the mobile header?
Primary Call To Action (CTA) Does the site use effective call-to-actions that ask visitors to take a specific desired action on their site—buy, contact you, learn more, and so on?
Lead Capture Forms Does the site use intuitive forms to help them capture lead information or, at the very least, an email address from visitors who aren’t interested in calling them?
Relevant Trust Factors Does the site use trust factors such as awards, affiliations, certifications, case studies, and guarantees to build trust and authority?
Newsletter Signup Form Does the site have a newsletter signup to encourage visitors to join their email list?
Thank You Page Does the site redirect a user to a thank you / confirmation page once they’ve submitted a form on the site?
Secondary Call To Actions Does the site use secondary CTAs to help engage visitors who are not interested in their primary CTA?
Unique Selling Proposition (USP) Does the site have a USP that clearly describes how their product or service solves their customer's needs or desires better than the competition?
Testimonials / Reviews Does the site use reviews and testimonials to build trust?
Online Chat Functionality Does the landing use a chat script for customer service, support, or sales?
Social Media Share Buttons Does the site make their content easily shareable across different social media platforms?

Onpage SEO / Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
WWW Resolve Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
No Multiple Page Title Elements Found
Search Engines Can Index Page
Redirect Chain
Optimal Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
Keyword Used in Page Title Does the site use their primary keyword in their page meta title?
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
No Meta Refresh Found
No Time To First Byte (TTFB) Issues
Local Map Pack Listing Does the site show up in the Local Map Pack Listing for their primary keyword?
No Temporary Redirects Found
URL Limited To Three Subfolders
No Long URL (< 75 characters)
Schema Markup Does the site use schema markup / microdata?
Brand in Meta Title Does the site have their brand or company name in their title tag?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Meta Title & Descriptions Does the site use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Your Google Listing How does the site show up on Google's search listings?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Blog / Resource Center Does the site use a blog, knowledgebase or resource center?
Map & Address Does the website list their address and have a Google location map on their contact us page or another page on their site?
No Inline CSS Test
Sufficient Page Content Does the site have sufficient page content about the business, products or services?
Mobile Viewport Tag
No underscores in URL
Nofollow Links Found
Emails Protected From Spam Bots
Avoids Too Many Links On Page ( < 100)
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the site?
Domain Authority
Page Authority
Referring Domains
Backlinks

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.
Secure Website Connection (HTTPS) Is the site using a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
CAPTCHA Does the site use some system for identifying if humans or bots are entering info on your website forms?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Browser Caching & Compression Does the website utilize browser caching & compression?
Utilizes Content Delivery Network Does the site use a content delivery network (CDN) to distribute cached web files like images to end users?

Google Business Profile Analysis

5% of Google Business Profile listing views result in a website click, call, or direction request.
Business Name Is the business name on the profile accurate and the exact one used across the internet?
Services Does the profile include service listings for the business? You may only see the services listed on mobile devices.
Products Does the profile include product listings for the business?
Responses to Reviews Has the business responded to reviews on the GBP profile? Addressing negative ones is especially important.
Business Category Does the profile listed under a relevant category? This is usually displayed under the Business name and aggregated review count at the top of the profile.
Posts Does the profile use posts?
Reviews Does the profile include reviews from customers?
Photos Does the profile have photos that accurately represent the business product, service, or location?
Business Description Does the profile have a description? This is usually displayed under the reviews if added.
Business Hours Are the business hours listed, accurate and consistent with what is on the site or other website directories?
Website / URL Is the website URL listed and accurate? Make sure it does not redirect to another URL.
Phone Is the phone number on the profile accurate and the exact one used across the internet?
Address Is the address on the profile accurate and the exact one used across the internet?
Claimed Profile Has the GBP profile been claimed/verified. If it has not you will usually see "Own This Business" link or Suggest An Edit link on the profile listing.
Videos Does the profile include a video that accurately represents the business product, service, or location?
Questions & Answers Does the profile include questions and answers?
Social Profiles Does the profile include links to their social media profiles like FB, Twitter, or LinkedIn?
E-commerce Audit

Home Page

38% of people will stop engaging with a website if the content/layout is unattractive.
Professional Website Design Does the site look professional, intuitive to use, and designed to sell the company's products?
Professional Digital Branding Does the website's brand elements like logo, color scheme, images, fonts, and other visual elements look professional?
Unique Selling Proposition (USP) Does the site have a USP that clearly describes how their products solve their customer's needs or desires?
Relevant Trust Factors Does the site use trust factors such as awards, affiliations, certifications, case studies, and guarantees to build trust and authority?
Primary Call To Action (CTA) Does the site use effective call-to-actions that ask visitors to take a specific desired action on their site—buy, contact you, learn more, and so on?
Use of Sales & Promotions Does the home page display special products on sale or limited/promotional offers?
Popups Optimized for Mobile If the site uses pop up do they display well on mobile devices?
Pop Up w/ Option Exclusive Offer Does the home page have a popup window with an exclusive offer like a discount coupon?
Newsletter Signup Does the site have a newsletter signup to encourage visitors to join their email list?
User-Friendly Navigation Does the site have a simplified navigation that makes it intuitive for visitors to navigate the site with ease from your home page and product pages to the cart and checkout?
Contact Info is Prominent Is primary contact info like email and phone no. easy to find on the site?
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
Keyword Used in Page Title Does the home page use their primary keyword in their home page meta title?
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword? Our app automatically checks for this.
Use of Keywords in H1 Tags Does the home page use keywords in their H1 tags?
Google Business Profile (GBP) Does the business have a Google Business Profile listing with a link back to the website?
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
HTTPS Is the site using a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
WWW Resolve Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
Brand in Meta Title Does the site have their brand or company name in their title tag?
No Image Carousel / Slider Does the site home page use an image slider or carousel?
Captivating hero image Does the home page have a compelling image that represents the brand or its products above the fold?
Your Google Listing How does the site show up on Google's search listings?
Popular Products Listing Does the home page list popular products / best sellers?
Personalization Does the site use any personalization? Examples for past visitors could be recently viewed products or for new visitors special offers based on visitor location.
Secondary Call To Actions (CTA) Does the site use secondary CTAs to help engage visitors who are not interested in viewing or purchasing a product?
Online Chat Functionality Does the landing use a chat script for customer service, support, or sales?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Relevant Headlines & Page Copy Does the site use relevant, attention-getting headlines and copy to help promote their products?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it? Our app automatically checks this.
Meta Title & Descriptions Does the site home page use Meta Title & Description tags?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Alt Attribute Does the site use the ALT attribute on the important images used on the site?
Schema Markup Does the site home page use schema markup / microdata?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the home page?
Social Media Share Buttons Does the site make their content easily shareable across different social media platforms?
Site / Product Search Does the site have a search feature/function?
Search Suggestions / Autocomplete Does the site search offer suggestions for corrections or have an autocomplete feature to making searching the site easier?
No Results Found Message Does the site search return a user friendly no results found message when it can't find any results based on the search query?
Custom 404 Page Does the site display a user friendly 404 page that shows up when you visit a broken link or invalid URL on the site?

Product Category Pages
Descriptive Title Is the title of this product category page descriptive? Are you easily able to identify what it’s about?
Grid View / Thumbnails Does this product category page use thumbnail images to represent the categories?
Link Titles & Thumbnails Are both titles & thumbnails linked up on this product category page?
URL Structure Is this product category page URL relevant and include the appropriate keywords without being spammy?
Search Filters / Sorting Does this product category page include search filters or sorting?
Pagination Does this product category page include pagination?

Product Listing Pages
Descriptive Title Is the title of this product listing page descriptive and easy to identify what it’s about?
Grid View / Thumbnails Does this product listing page use thumbnail images to represent the products?
Link Titles & Thumbnails Are both titles & thumbnails linked up on this product listing page?
Keyword Used in Page Title Does the site use their primary keyword in their product listing page meta title?
Keyword Ranking on Page #1 Does the site rank on page #1 of Google for their primary keyword? Our app automatically checks for this.
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags? Our app automatically checks for this.
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
URL Structure Is this product listing page URL relevant and include the appropriate keywords without being spammy?
Search Filters / Sorting Does this product listing page include search filters or sorting?
Review / Rating Summary Does this product listing page provide a review or rating for any or all of the products listed on the page?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it? Our app automatically checks this.
Meta Title & Descriptions Does the site product listing page use Meta Title & Description tags?
Keywords in the Meta Description Does the website use their primary keywords in their meta description tag on the product listing pages?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Schema Markup Does the site use schema markup / microdata?
Pagination Does this product listing page include pagination?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the product listing page?

Product Detail Page
Relevant Product Title Is the title on the product page descriptive and easily tell you what the product is?
Relevant Product Description Does the description on the product page appropriately describe the product?
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
Easy to Configure Options & Attributes If the product has attributes or options that can be configured is it intuitive to do?
Utilizes High Quality Images Are the images on the product page high quality that are not blurry or distorted?
Product Videos Does the product page use video to showcase the product being sold?
Relevant Product Reviews Does the product page list product reviews?
Shipping in X Days Does the product page list clearly display how long it takes to process and ship an order?
Free Shipping Does the product list free shipping as a benefit?
Clearly Stated Savings If the product is on sale does it clearly list the stated savings or discounted amount?
Prevalent "Add to Cart" button Does the product page have a clearly visible Add to Cart button?
Prevalent "Checkout" button Does the product page & cart page have a clearly visible Checkout button?
Prominent Security/Trust Seals Does the product page list seals that build trust and security in the business?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
Keyword Used in Page Title Does the site use their primary keyword in their product detail page meta title?
Meta Title & Descriptions Does the site product detail page use Meta Title & Description tags?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Breadcrumb Navigation Does this product page use some sort of breadcrumb to help visitors know where they are on the site?
Multiple Image Views Does the product page offer images with different views or angles?
Item Availability Displayed Does the product page list the product availability or quantity?
Prevalent Cart Icon / Button Does the product page, and other pages on the site have a clearly visible cart icon or view car button?
Items Added to Cart Msg
Cross Sell / Related Products Listing Does the product page list related products or offer cross sell offers of any kind?
Upsell Offers
FAQ's
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Schema Markup Does the site use schema markup / microdata?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the product details page?
Social Proof Widget Does the product page or site use some sort of social proof notification to indicate recent sales/transactions?

Cart & Checkout

69% is the average documented online shopping cart abandonment rate.
Easily Manage Items In Cart Is it easy to manage cart items (add/edit/delete)?
User-Friendly Form Validation Does the checkout out page use proper validations and easy to understand error messages?
Prominent Security Seals Does the checkout page list seals that build trust and security in the business?
Single-page Checkout Does the site have an intuitive single page checkout?
No 3rd Party Checkout Redirect Does the checkout out page redirect you to a 3rd party site like Paypal to complete the order?
Guest Checkout Option Does the checkout page offer a guest checkout or option to checkout without registering for an account or login?
Auto Create Accounts on Order Does the website offer the user or automatically create an account for users who’ve placed an order?
Social Logins Does the site offer social login functionality when checking out?
Billing Same As Shipping Checkbox Does the checkout out page have a billing address the same as shipping address checkbox to avoid entering duplicate info?
Multiple Payment Methods Does the checkout out page offer common payment methods?
Coupon / Promo Code Does the cart or checkout out page offer a field to enter a coupon or promo code?
Form Values Saved On Error Submission Does the checkout out page save the user input to ensure inputted data is not lost if a validation is triggered or error occurs during the checkout process?
Progress Indicators Does the cart or checkout page have some sort of progress indicator to help visitors identify where in the order process they are?
No Unnecessary Links Does the checkout out page have unnecessary links that could take away from the checkout process?
No Surprise Fees Does the checkout out page list any surprise fees? We’re not referring to normal fees like shipping and taxes.
Exit-Intent Does the site checkout or product pages use an exit pop up to get the user to take action?
Abandoned Cart Email Does the site use abandoned cart emails?
Newsletter Opt-In Default Does the checkout page have a checkbox to allow users to opt-in to the email list? Is it checked by default?

Confirmation Page
Confirmation Email Does the site send out a confirmation order when the order has been completed.
Confirmation / Thank You Page Does the site send direct users to a proper confirmation / thank you page once an order has been completed?

Tracking & Reporting
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
Google / Bing Analytics Goals Does the site analytics have proper goals configured with the right KPI's?
User testing Tools / Heat Maps Does the site use any sort of heat map software?
Privacy Policy Does the site have a privacy policy?
Terms & Conditions Does the site have  Terms & Conditions?
Cookie Policy Does the site have a cookie policy?
GDPR Does the site appear to have GDPR Policies and Checkboxes in place? Most sites will not comply with ALL of GDPR requirements. Use this as a talking point.
Shipping Policy Does the site have a shipping policy?
Return & Exchange Policy Does the site have a return or exchange policy?
Website Copyright in Footer Does the website have a copyright notice in the footer?

Accessibility
Automated Accessibility Assessment
Alternative (ALT) Text for Images Does the site use the ALT attribute on the important images referenced on the site?
Captions / Transcripts for Audio & Video Are captions / transcripts provided for the audio & video used on the site?
Text Size & Readability Is the font size of the website content legible and easy to read?
Color Contrast Does the site use color contrast between the text and the background so it is easy to read? The most popular color combination is black text on a white background.
Descriptive Link Text Does the site use descriptive text for their links so it is clear where links are going to and/or what the purpose of the link is vs. text like click here?
Navigation & Site Structure Is the site navigation optimized for use by touch devices, keyboards and screen readers?
Fields & Forms Are the website forms created to be accessible by users with cognitive disabilities using screen readers, text to speech software etc?
Landing Page Audit

User Experience

50% of landing pages are optimized for mobile devices.
Professional Web Design Does the landing page look professional, intuitive to use, and clearly explain what the business does?
Mobile-Friendly Page Is the landing page mobile friendly according to Google's mobile standards?
No Off-page Links Are the off-page links removed from the landing page?
Professional Digital Branding Does the landing page brand elements like logo, color scheme, images, fonts, and other visual elements look professional and complement the website/offline brand?
Relevant Use of Images Does the landing page use high-quality, relevant images?
Relevant Use of Video Does the landing page use high-quality, relevant video?
Proper Use of Whitespace Does the landing page use proper whitespace and avoid clutter?

Conversion Optimization

2.35% is the average landing page conversion rate across all industries.
Primary Call To Action (CTA) Does the landing page use effective call-to-actions that ask visitors to take a specific desired action —buy, call us, chat with us, fill out this form etc?
Noticeable Phone No Does the landing page display their phone number in a prominent place—for example, in the top right corner or in the mobile header?
Lead Capture Forms Does the landing page use an intuitive form to collect visitor info?
Relevant Trust Factors Does the landing page use trust factors such as awards, affiliations, certifications, and guarantees to build trust and authority?
Testimonials / Reviews Does the landing page use reviews and testimonials to build trust?
Online Chat Does the landing use a chat script for customer service, support, or sales?
Use Scarcity Techniques Does the landing page use any form of scarcity to drive the conversion?
Secondary Call To Actions (CTA) Does the landing page use secondary CTAs to help engage visitors who are not interested in their primary CTA?
Unique Selling Proposition (USP) Does the landing page have a USP that clearly describes how their product or service solves the visitors needs or desires, better than the competition?
Exit Popups Does the landing page use an exit popup when you try to leave the page?

Content / Copy

90% of visitors who read your headline will also read your CTA.
Page Copy Connects w/ Ad Copy Does the landing page copy connect w/ the ad copy?
Captivating Headlines Does the landing page use captivating headlines?
Relevant Headlines Does the landing page use relevant headlines that speak to the ideal customer?
Compelling Messaging / Calls to Action Does the landing page use compelling messaging and call to action?
Easily Readable Is the landing page content easily readable?
Easy to Scan Can users scan your landing page for important info?
Consistent Formatting Is the landing page content formatted consistently?

Thank You Page Optimization
Say Thank You Once the primary call to action is taken, does the visitor see a thank you message?
Confirm the Transaction Does the thank you page confirm the transaction and what the next steps are?
Offer an Upsell or Cross-sell Does the thank you page have an upsell or cross sell offer?
Ask for Referrals Does the thank you page ask visitors for referrals?
Links to Popular Content Does the thank you page link to other related popular content?
Surprise Freebie Does the thank you page offer a surprise freebie?
Get Feedback / Survey Does the thank you page request visitors to provide feedback?
Social Share Buttons Does the thank you page have social share buttons?

Performance & Security

53% of people abandon pages after just three seconds.
Secure Website Connection (HTTPS) Is the landing page use a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Privacy Policy Does the landing page have a privacy policy?
Cookie Policy Does the landing page have a cookie policy?
Terms & Conditions Does the landing page have Terms & Conditions?
Copyright in Footer Does the landing page have a copyright notice in the footer?

Tracking & Reporting
Google Analytics / Tag Manager Tracking Does the landing page use Google Analytics or Google Tag Manager?
Google / Bing Analytics Goals Does the landing page analytics have proper goals configured with the right KPI's?
Heat Maps / Engagement Tracking Does the landing page use any sort of heat map software?
Facebook(FB) Pixel Tracking Does your landing page include a FB pixel?
Accessibility Audit

Aria Attributes
Elements must only use allowed ARIA attributes
ARIA role must be appropriate for the element
The aria-hidden is not set to true on the body tag
Aria-hidden elements do not contain focusable elements
Elements with ARIA roles have the required ARIA attributes
Certain ARIA roles must contain particular children
Certain ARIA roles must be contained by particular parent elements
Use aria-roledescription on elements with a semantic role
All elements with a role uses a valid value
All ARIA attributes have valid values
Attributes that begin with aria- are valid ARIA attributes
The ID attribute value is unique for ARIA and labels
Every ARIA input field has an accessible name
Every ARIA toggle field has an accessible name

Audio & Video
Audio elements have captions
Video elements have captions

Color Contrast
Text elements have sufficient color contrast against the background

HTML Document & Landmarks
The lang attribute of the html element has a valid value
Lang attributes have valid values
Zooming and scaling is not disabled
HTML document has a lang attribute
HTML document contains a non-empty title element
HTML elements with lang and xml:lang have the same base language
The banner landmark is not contained in another landmark
The complementary landmark or aside is at top level
The contentinfo landmark is not contained in another landmark
The main landmark is not contained in another landmark
The document has at most one banner landmark
The document has at most one contentinfo landmark
The document has at most one main landmark
The document has a main landmark
Landmarks must have a unique role or role/label/title
All page content is contained by landmarks
Users can zoom and scale the text upto 500%
The buttons have discernible text
DL elements are structured correctly
DT and DD elements are contained by a DL element
Links have discernible text
Lists elements are structured correctly
LI elements are contained in a OL or UL element
All skip links have a focusable target
Links with the same accessible name serve a similar purpose

Form Elements
The autocomplete attribute is used correctly
Image buttons have alternate text
Elements should not have tabindex greater than zero
Form element have label in addition to title or aria-describedby attributes
Input buttons have discernible text
Form fields does not have multiple label elements
Form elements have a label

Heading Tags
Order of headings is semantically correct
Page contains an H1 tag
The heading tags have discernible text

Iframes
Iframes must be tested with axe-core
iframe and frame elements contain a unique title attribute
iframe and frame elements contain a non-empty title attribute

Images
Area elements of image maps have alternate text
Images have alternate text
role=img elements have alternate text
Text of buttons and links should not be repeated in the image alternative
Server-side image maps are not used

Tables
Each cell in a table using the headers refers to another cell in that table
Each table header in a data table refers to data cells
Scope attribute is used correctly on tables
Tables do not have the same summary and caption

Deprecated Elements
Blink elements are not used
Marquee elements are not used
Meta http-equiv=refresh is not used
SVG images and graphics have accessible text

Miscellaneous
All accesskey attribute values are unique
Inline text spacing is adjustable with custom stylesheets
Navigation can be bypassed to jump to content
The ID attribute value is unique for all focusable elements
Object elements have alternate text
Scrollable region has keyboard access
The ID attribute value is unique for all elements
WordPress

Technical WP Assessment

30% of the top 1000 websites in the world are powered by WordPress. It is the most popular website content management system.
Google Safe Browsing Has the site been flagged by Google Safe Browsing service?
Automatic Updates Are automatic WordPress updates configured on the site?
Premium Plugins What premium plugins does the website have installed?
General Plugins What are the common WP plugins installed on the website?
Theme and Plugin Editor Has the theme and the plugin editor been disabled?
Admin User Account Is the default "admin" user account enabled for the website?
Disable Discourage Search Engines Has the setting for "Discourage Search Engines" been disabled?
WordPress Security & Vulnerabilities What are the current WordPress security & vulnerabilities for this site?
Readme.html Accessibility Has the Readme.html accessibility public access been disabled?
Install.php Accessibility Has the Install.php file been deleted or protected from the public?
Protect wp-config.php Has the wp-config.php access been restricted to ensure it is not accessible to the public?
Disable Directory Access Has directory access been restricted to ensure it is not accessible to the public?
Disable Debug Mode Has the Debug Mode been disabled once the site is live?
Deactivated Themes What deactivated themes does the site have that can be deleted?
No Comments Spam Does the site have any spam links/content on their blogs?
No Malware Found Is the site free of viruses or malware? A quick free scan from https://sitecheck.sucuri.net/ can help you with that.
WooCommerce System Status Report The WooCommerce System Status report is handy for troubleshooting issues on an e-commerce store. Our application automatically pulls this information and reports on it when the WP Technical Add-on is installed and ran on the site.
Current Stable WordPress Version Does the site run on the current stable version of WordPress?
Managed Hosting Plan Does the site run on a WP managed hosting plan?
WordPress Backups Does the site have a reliable backup strategy?
Admin Accounts How many and what admin accounts are being used on the website?
Additional Themes Does the site have other additional themes that are not currently used on the site that should be removed?
Post Revision Control Learn how to disable or restrict the number of post revisions are used for a site to improve database performance.
Hide WordPress Version Is the WordPress version being hidden from the public for security reasons?
Permalinks Are permalinks properly configured on the site?
Timezone Settings Are the Timezone settings for the site properly configured?
Akismet Spam Protection Does the site use Akismet spam protection?
Development Site Instance Does the site have a separate staging/development server where changes can be made, tested and reviewed before making them live?
Deactivated Plugins What are the deactivated plugins still installed on the site that can be removed?
Page Edit URL Has the page edit URL been disabled on the front end editing for security purposes?
Sample Content Has the default sample content been removed from the site?

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