Features Crafted to Help Your Customers and Grow Your Business

Discover the audit features that are the fundamentals for generating the best website audits and growing your business. Our audit reports can be used to close business from anyone in your pipeline from prospects to existing customers.

Pricing
 

We Measure What Matters:
Automatically Check 40+ Critical Factors

The easiest and fastest way to report on the critical website and SEO best practices
your clients need to understand.

User Experience

Is my site user-friendly?

  • Professional Website Design
  • Relevant Headlines & Page Copy
  • Mobile Friendly
  • Professional Digital Branding
  • User Friendly Navigation
  • Relevant use of Images & Video
Conversion Optimization

How do I get more sign-ups and sales?

  • Noticeable Phone No.
  • Primary Call To Action (CTA)
  • Lead Capture Forms
  • Relevant Trust Factors
  • Secondary Call To Actions
  • Unique Selling Proposition (USP)
Performance and Security

Will my site get hacked?

  • Page Speed
  • Mobile Friendliness
  • Site Security (HTTPS)
  • Browser Caching & Compression
Seo Online Visibility

Why can’t anyone find me on Google?

  • Keyword Ranking on Page #1
  • Accessible to Search Engines
  • Keyword Used in Page Title
  • Brand in Page Title
  • Optimal Page Title Length
  • Meta Title & Descriptions

Win More Deals Faster, With Less Work

Collect done-for-you audit points that identify the major design, SEO, security, and performance issues that cost businesses money. Send to cold clients or use in your sales calls, then automatically follow up using our built-in email automation features.

  • Easy-to-read result scores show website health.
  • Full audit results display at the click of a button.
  • “Top priorities” acts as an instant to-do list.

Connect With Clients, Deliver Value,
and Get Results

Fill your sales pipeline without spending a fortune on disconnected audit tools.


No Credit Card Required

Save Hours On Audits & Sales Prep Work

Stop spending hours analyzing websites before your initial sales call. Forget about pulling in results from multiple tools and then massaging the data. And skip the search for a designer to make it all look good. Take just five minutes—and get better results.

  • Browser extension helps you analyze a site in 5 minutes.
  • One click details 40 critical website factors.
  • Answers “what,” “why,” and “what next” for each audit point.

Deliver Value and Stand Out From The Competition

Present beautiful, professional reports that impress prospects and demonstrate value to price-shoppers. Cut through the competitive noise with a pitch that’s about more than “just” a pretty website—and make it a no-brainer to hire you.

  • Looks great on desktop, phone, and tablet.
  • Results can be exported as PDF for easy emailing.
  • Easy to customize for your website and brand.
Deliver Value and Stand Out From The Competition

Website Lead Generation Tool

Embed our free audit widget on your site in minutes to generating free audits directly from your site.

  • Customize to your website & brand.
  • Easy install in minutes.
  • Get notified when a lead is generated.

Connect With Clients, Deliver Value,
and Get Results

Stop wasting time and money! You won't find another audit reporting tool that’s
as valuable—or as easy to use.

Automated Use our bots to automatically detect, analyze and report on dozens of audit points without any time or effort on your part. Manual Our easy-to-use app & browser extension helps you manually assess a website for dozens of audit points in minutes with a simple point and click interface.

Website Audit

User Experience

94% of people cited web design as the reason they mistrusted or rejected a website.

Professional Website Design Does the site look professional, intuitive to use, and clearly explain what the business does?
Relevant Headlines & Page Copy Does the site use relevant, attention-getting headlines? Does their copy effectively explain what they do, who they do it for, and why visitors should do business with them?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
Professional Digital Branding Does the website’s brand elements like logo, color scheme, images, fonts, and other visual elements look professional?
User Friendly Navigation Does the site have a simplified navigation that makes it intuitive for visitors to navigate the site with ease?
Relevant Use of Images Does the site use high-quality, relevant images?
Custom 404 Page Does the site display a user friendly 404 page that shows up when you visit a broken link or invalid URL on the site?
Relevant Use of Video Does the site use high-quality, relevant videos?

Conversion Optimization

97% of the visitors on a website are not interested in what is being offered to them. Companies typically spend $92 to bring customers to their site, But only $1 to convert them.

Noticeable Phone No. Does the website display their phone number in a prominent place—for example, in the top right corner or in the mobile header?
Primary Call To Action (CTA) Does the site use effective call-to-actions that ask visitors to take a specific desired action on their site—buy, contact you, learn more, and so on?
Lead Capture Forms Does the site use intuitive forms to help them capture lead information or, at the very least, an email address from visitors who aren’t interested in calling them?
Relevant Trust Factors Does the site use trust factors such as awards, affiliations, certifications, case studies, and guarantees to build trust and authority?
Newsletter Signup Does the site have a newsletter signup to encourage visitors to join their email list?
Thank You Page Does the site redirect a user to a thank you / confirmation page once they’ve submitted a form on the site?
Secondary Call To Actions Does the site use secondary CTAs to help engage visitors who are not interested in their primary CTA?
Unique Selling Proposition (USP) Does the site have a USP that clearly describes how their product or service solves their customer's needs or desires better than the competition?
Testimonials / Reviews Does the site use reviews and testimonials to build trust?
Online Chat Functionality Does the landing use a chat script for customer service, support, or sales?
Social Media Share Buttons Does the site make their content easily shareable across different social media platforms?

SEO / Online Visibility

93% of online experiences begin with a search engine. It is the #1 driver of traffic to content sites, beating social media by more than 300%

Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
Keyword Used in Page Title Does the site use their primary keyword in their page meta title?
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
Google My Business (GMB) Does the business have a Google My Business listing with a link back to the website?
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
WWW Resolve Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
Brand in Page Title Does the site have their brand or company name in their title tag?
Map & Address Does the website list their address and have a Google location map on their contact us page or another page on their site?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Meta Title & Descriptions Does the site use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Your Google Listing How does the site show up on Google's search listings?
Schema Markup Does the site use schema markup / microdata?
Blog / Resource Center Does the site use a blog, knowledgebase or resource center?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
AMP Enabled Does the site leverage Accelerated Mobile Pages (AMP)? This is an automated test by our app.
Local Map Pack Listing Does the site show up in the Local Map Pack Listing for their primary keyword?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the site?
Sufficient Page Content Does the site have sufficient page content about the business, products or services?

Performance & Security

40% of people abandon a website that takes more than 3 seconds to load.

HTTPS Is the site using a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
CAPTCHA Does the site use some system for identifying if humans or bots are entering info on your website forms?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Browser Caching & Compression Does the website utilize browser caching & compression?
Utilizes Content Delivery Network Does the site use a content delivery network (CDN) to distribute cached web files like images to end users?

Technical WP Assessment

30% of the top 1000 websites in the world are powered by WordPress. It is the most popular website content management system.

Premium Plugins What premium plugins does the website have installed?
General Plugins What are the common WP plugins installed on the website?
Admin User Account Is the default "admin" user account enabled for the website?
Discourage Search Engines Disabled Has the setting for "Discourage Search Engines" been disabled?
WordPress Security & Vulnerabilities What are the current WordPress security & vulnerabilities for this site?
Readme.html Accessibility Has the Readme.html accessibility public access been disabled?
Install.php Accessibility Has the Install.php file been deleted or protected from the public?
Protect wp-config.php Has the wp-config.php access been restricted to ensure it is not accessible to the public?
Theme and Plugin Editor Has the theme and the plugin editor been disabled?
Disable Directory Access Has directory access been restricted to ensure it is not accessible to the public?
Debug Mode Has the Debug Mode been disabled once the site is live?
Google Safe Browsing Has the site been flagged by Google Safe Browsing service?
Deactivated Themes What deactivated themes does the site have that can be deleted?
Automatic Updates Are automatic WordPress updates configured on the site?
No Comments Spam Does the site have any spam links/content on their blogs?
No Malware Found Is the site free of viruses or malware? A quick free scan from https://sitecheck.sucuri.net/ can help you with that.
Current Stable WordPress Version Does the site run on the current stable version of WordPress?
Managed Hosting Plan Does the site run on a WP managed hosting plan?
Akismet Spam Protection Does the site use Akismet spam protection?
Timezone Settings Are the Timezone settings for the site properly configured?
Admin Accounts How many and what admin accounts are being used on the website?
Additional Themes Does the site have other additional themes that are not currently used on the site that should be removed?
WordPress Backups Does the site have a reliable backup strategy?
Hide WordPress Version Is the WordPress version being hidden from the public for security reasons?
Post Revision Control Learn how to disable or restrict the number of post revisions are used for a site to improve database performance.
Permalinks Are permalinks properly configured on the site?
Development Site Instance Does the site have a separate staging/development server where changes can be made, tested and reviewed before making them live?
Sample Content Has the default sample content been removed from the site?
Deactivated Plugins What are the deactivated plugins still installed on the site that can be removed?
Page Edit URL Has the page edit URL been disabled on the front end editing for security purposes?
WooCommerce System Status Report The WooCommerce System Status report is handy for troubleshooting issues on an e-commerce store. Our application automatically pulls this information and reports on it when the WP Technical Add-on is installed and ran on the site.

Accessibility

Alternative (ALT) Text for Images Does the site use the ALT attribute on the important images referenced on the site?
Captions / Transcripts for Audio & Video Are captions / transcripts provided for the audio & video used on the site?
Text Size & Readability Is the font size of the website content legible and easy to read?
Color Contrast Does the site use color contrast between the text and the background so it is easy to read? The most popular color combination is black text on a white background.
Descriptive Link Text Does the site use descriptive text for their links so it is clear where links are going to and/or what the purpose of the link is vs. text like click here?
Navigation & Site Structure Is the site navigation optimized for use by touch devices, keyboards and screen readers?
Fields & Forms Are the website forms created to be accessible by users with cognitive disabilities using screen readers, text to speech software etc?

Content Format & Copy

Compelling Messaging / Calls to Action Does the site use compelling messaging and call to actions?
Easily Readable Is the site content easily readable?
Captivating Headlines Does the site use captivating headlines?
Relevant Headlines Does the site use relevant headlines across the site?
Consistent Formatting Is the site content formatted consistently?
Spelling Is the site free of obvious spelling errors?
Easy to Scan Is the site content easy to scan so users can scan it for highlights & important info?
No Placeholder Text / Loremipsum Does the the site content have an placeholder content / loremipsum?
GDPR Does the site appear to have GDPR Policies and Checkboxes in place? Most sites will not comply with ALL of GDPR requirements. Use this as a talking point.
Privacy Policy Does the site have a privacy policy?
Terms & Conditions Does the site have Terms & Conditions?
Cookie Policy Does the site have a cookie policy?
Website Copyright in Footer Does the website have a copyright notice in the footer?
WHOIS Is the WHOIS Privacy option enabled to protect the identity of the user / business?

E-commerce Audit

Home Page

38% of people will stop engaging with a website if the content/layout is unattractive.

WWW Resolve Does the site have a WWW Resolve configured to either force "www." before the domain name or remove it?
Sitemap.xml File Does the site have a sitemap.xml file listing the the pages on the site that need to be found by search engines?
Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
Google My Business (GMB) Does the business have a Google My Business listing with a link back to the website?
Brand in Page Title Does the site have their brand or company name in their title tag?
Your Google Listing How does the site show up on Google's search listings?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
HTTPS Is the site using a valid SSL and does it run on HTTPS?
Captivating hero image Does the home page have a compelling image that represents the brand or its products above the fold?
No Image Carousel / Slider Does the site home page use an image slider or carousel?
Popular Products Listing Does the home page list popular products / best sellers?
Pop Up w/ Option Exclusive Offer Does the home page have a popup window with an exclusive offer like a discount coupon?
Popups Optimized for Mobile If the site uses pop up do they display well on mobile devices?
Use of Sales & Promotions Does the home page display special products on sale or limited/promotional offers?
Personalization Does the site use any personalization? Examples for past visitors could be recently viewed products or for new visitors special offers based on visitor location.
Contact Info is Prominent Is primary contact info like email and phone no. easy to find on the site?
Professional Website Design Does the site look professional, intuitive to use, and designed to sell the company's products?
Professional Digital Branding Does the website's brand elements like logo, color scheme, images, fonts, and other visual elements look professional?
Secondary Call To Actions (CTA) Does the site use secondary CTAs to help engage visitors who are not interested in viewing or purchasing a product?
Unique Selling Proposition (USP) Does the site have a USP that clearly describes how their products solve their customer's needs or desires?
Primary Call To Action (CTA) Does the site use effective call-to-actions that ask visitors to take a specific desired action on their site—buy, contact you, learn more, and so on?
User Friendly Navigation Does the site have a simplified navigation that makes it intuitive for visitors to navigate the site with ease from your home page and product pages to the cart and checkout?
Social Media Share Buttons Does the site make their content easily shareable across different social media platforms?
Relevant Headlines & Page Copy Does the site use relevant, attention-getting headlines and copy to help promote their products?
Online Chat Functionality Does the landing use a chat script for customer service, support, or sales?
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword? Our app automatically checks for this.
Accessible to Search Engines Are search engines able to access the site—or “crawl” it? Is it being indexed?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the home page?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it? Our app automatically checks this.
Keyword Used in Page Title Does the home page use their primary keyword in their home page meta title?
Use of Keywords in H1 Tags Does the home page use keywords in their H1 tags?
Meta Title & Descriptions Does the site home page use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Alt Attribute Does the site use the ALT attribute on the important images used on the site?
Schema Markup Does the site home page use schema markup / microdata?
Relevant Trust Factors Does the site use trust factors such as awards, affiliations, certifications, case studies, and guarantees to build trust and authority?
Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
Newsletter Signup Does the site have a newsletter signup to encourage visitors to join their email list?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Site / Product Search Does the site have a search feature/function?
Search Suggestions / Autocomplete Does the site search offer suggestions for corrections or have an autocomplete feature to making searching the site easier?
No Results Found Message Does the site search return a user friendly no results found message when it can't find any results based on the search query?
Custom 404 Page Does the site display a user friendly 404 page that shows up when you visit a broken link or invalid URL on the site?

Product Category Pages

Descriptive Title Is the title of this product category page descriptive? Are you easily able to identify what it’s about?
Grid View / Thumbnails Does this product category page use thumbnail images to represent the categories?
Link Titles & Thumbnails Are both titles & thumbnails linked up on this product category page?
Search Filters / Sorting Does this product category page include search filters or sorting?
Pagination Does this product category page include pagination?
URL Structure Is this product category page URL relevant and include the appropriate keywords without being spammy?

Product Listing Pages

Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
Keyword Ranking on Page #1 Does the site rank on page #1 of Google for their primary keyword? Our app automatically checks for this.
Keyword Used in Page Title Does the site use their primary keyword in their product listing page meta title?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Descriptive Title Is the title of this product listing page descriptive and easy to identify what it’s about?
Grid View / Thumbnails Does this product listing page use thumbnail images to represent the products?
Link Titles & Thumbnails Are both titles & thumbnails linked up on this product listing page?
Review / Rating Summary Does this product listing page provide a review or rating for any or all of the products listed on the page?
Search Filters / Sorting Does this product listing page include search filters or sorting?
Pagination Does this product listing page include pagination?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the product listing page?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it? Our app automatically checks this.
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags? Our app automatically checks for this.
Meta Title & Descriptions Does the site product listing page use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their meta description tag on the product listing pages?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Schema Markup Does the site use schema markup / microdata?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
URL structure Is this product listing page URL relevant and include the appropriate keywords without being spammy?

Product Detail Page

Mobile Friendly Is the website mobile friendly according to Google's mobile standards?
Open Graph When sharing a URL from the site on Facebook does it display a relevant image and title? Our automated test checks if and what Open Graph tags are added to the page.
Breadcrumb Navigation Does this product page use some sort of breadcrumb to help visitors know where they are on the site?
Relevant Product Title Is the title on the product page descriptive and easily tell you what the product is?
Relevant Product Description Does the description on the product page appropriately describe the product?
Multiple Image Views Does the product page offer images with different views or angles?
Product Videos Does the product page use video to showcase the product being sold?
Clearly Stated Savings If the product is on sale does it clearly list the stated savings or discounted amount?
Easy to Configure Options & Attributes If the product has attributes or options that can be configured is it intuitive to do?
Item Availability Displayed Does the product page list the product availability or quantity?
Shipping in X Days Does the product page list clearly display how long it takes to process and ship an order?
Free Shipping Does the product list free shipping as a benefit?
Prevalent "Add to Cart" button Does the product page have a clearly visible Add to Cart button?
Items Added to Cart Msg
Prevalent "Checkout" button Does the product page & cart page have a clearly visible Checkout button?
Prevalent Cart Icon / Button Does the product page, and other pages on the site have a clearly visible cart icon or view car button?
Relevant Product Reviews Does the product page list product reviews?
Prominent Security/Trust Seals Does the product page list seals that build trust and security in the business?
Cross Sell / Related Products Listing Does the product page list related products or offer cross sell offers of any kind?
FAQ's
Upsell Offers
Keyword Ranking on Page #1 Does the site rank on page 1 of Google for their primary keyword?
Keywords in Image Alt Attribute Does the site use their primary keywords in the alt attribute of the images on the product details page?
Optimal Page Title Length Is the title tag on the homepage configured for the optimal length and not exceeding it?
Keyword Used in Page Title Does the site use their primary keyword in their product detail page meta title?
Use of Keywords in H1 Tags Does the site use keywords in their H1 tags?
Meta Title & Descriptions Does the site product detail page use Meta Title & Description tags?
Meta Description Length Is the meta description tag on the homepage configured for the optimal length and not exceeding it?
Keywords in the Meta Description Does the website use their primary keywords in their Meta Description tag?
Alt Attribute Does the site use the ALT attribute on the important images referenced on the site?
Schema Markup Does the site use schema markup / microdata?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Utilizes High Quality Images Are the images on the product page high quality that are not blurry or distorted?
Social Proof Widget Does the product page or site use some sort of social proof notification to indicate recent sales/transactions?

Cart & Checkout

69% is the average documented online shopping cart abandonment rate.

Prominent Security Seals Does the checkout page list seals that build trust and security in the business?
Progress Indicators Does the cart or checkout page have some sort of progress indicator to help visitors identify where in the order process they are?
Easily Manage Items In Cart Is it easy to manage cart items (add/edit/delete)?
Guest Checkout Option Does the checkout page offer a guest checkout or option to checkout without registering for an account or login?
Auto Create Accounts on Order Does the website offer the user or automatically create an account for users who’ve placed an order?
Social Logins Does the site offer social login functionality when checking out?
Single-page Checkout Does the site have an intuitive single page checkout?
Billing Same As Shipping Checkbox Does the checkout out page have a billing address the same as shipping address checkbox to avoid entering duplicate info?
No Unnecessary Links Does the checkout out page have unnecessary links that could take away from the checkout process?
No 3rd Party Checkout Redirect Does the checkout out page redirect you to a 3rd party site like Paypal to complete the order?
Form Values Saved On Error Submission Does the checkout out page save the user input to ensure inputted data is not lost if a validation is triggered or error occurs during the checkout process?
Coupon / Promo Code Does the cart or checkout out page offer a field to enter a coupon or promo code?
No Surprise Fees Does the checkout out page list any surprise fees? We’re not referring to normal fees like shipping and taxes.
Multiple Payment Methods Does the checkout out page offer common payment methods?
Exit-Intent Does the site checkout or product pages use an exit pop up to get the user to take action?
Abandoned Cart Email Does the site use abandoned cart emails?
Newsletter Opt-In Default Does the checkout page have a checkbox to allow users to opt-in to the email list? Is it checked by default?
User Friendly Form Validation Does the checkout out page use proper validations and easy to understand error messages?

Confirmation Page

Confirmation Email Does the site send out a confirmation order when the order has been completed.
Confirmation / Thank You Page Does the site send direct users to a proper confirmation / thank you page once an order has been completed?

Tracking & Reporting

Google Analytics / Tag Manager Does the site use Google Analytics or Google Tag Manager?
Google / Bing Analytics Goals Does the site analytics have proper goals configured with the right KPI's?
User testing Tools / Heat Maps Does the site use any sort of heat map software?
Privacy Policy Does the site have a privacy policy?
Terms & Conditions Does the site have  Terms & Conditions?
Cookie Policy Does the site have a cookie policy?
GDPR Does the site appear to have GDPR Policies and Checkboxes in place? Most sites will not comply with ALL of GDPR requirements. Use this as a talking point.
Shipping Policy Does the site have a shipping policy?
Return & Exchange Policy Does the site have a return or exchange policy?
Website Copyright in Footer Does the website have a copyright notice in the footer?

Landing Page Audit

User Experience

50% of landing pages are optimized for mobile devices.

Professional Web Design Does the landing page look professional, intuitive to use, and clearly explain what the business does?
Professional Digital Branding Does the landing page brand elements like logo, color scheme, images, fonts, and other visual elements look professional and complement the website/offline brand?
Mobile Friendly Is the landing page mobile friendly according to Google's mobile standards?
Relevant Use of Images Does the landing page use high-quality, relevant images?
Relevant Use of Video Does the landing page use high-quality, relevant video?
Proper Use of Whitespace Does the landing page use proper whitespace and avoid clutter?
No Off-page Links Are the off-page links removed from the landing page?

Conversion Optimization

2.35% is the average landing page conversion rate across all industries.

Noticeable Phone No Does the landing page display their phone number in a prominent place—for example, in the top right corner or in the mobile header?
Primary Call To Action (CTA) Does the landing page use effective call-to-actions that ask visitors to take a specific desired action —buy, call us, chat with us, fill out this form etc?
Secondary Call To Actions (CTA) Does the landing page use secondary CTAs to help engage visitors who are not interested in their primary CTA?
Lead Capture Forms Does the landing page use an intuitive form to collect visitor info?
Relevant Trust Factors Does the landing page use trust factors such as awards, affiliations, certifications, and guarantees to build trust and authority?
Testimonials / Reviews Does the landing page use reviews and testimonials to build trust?
Online Chat Does the landing use a chat script for customer service, support, or sales?
Unique Selling Proposition (USP) Does the landing page have a USP that clearly describes how their product or service solves the visitors needs or desires, better than the competition?
Use Scarcity Techniques Does the landing page use any form of scarcity to drive the conversion?
Exit Popups Does the landing page use an exit popup when you try to leave the page?

Content / Copy

90% of visitors who read your headline will also read your CTA.

Page Copy Connects w/ Ad Copy Does the landing page copy connect w/ the ad copy?
Captivating Headlines Does the landing page use captivating headlines?
Relevant Headlines Does the landing page use relevant headlines that speak to the ideal customer?
Compelling Messaging / Calls to Action Does the landing page use compelling messaging and call to action?
Easily Readable Is the landing page content easily readable?
Consistent Formatting Is the landing page content formatted consistently?
Easy to Scan Can users scan your landing page for important info?

Thank You Page Optimization

Say Thank You Once the primary call to action is taken, does the visitor see a thank you message?
Confirm the Transaction Does the thank you page confirm the transaction and what the next steps are?
Offer an Upsell or Cross-sell Does the thank you page have an upsell or cross sell offer?
Ask for Referrals Does the thank you page ask visitors for referrals?
Social Share Buttons Does the thank you page have social share buttons?
Links to Popular Content Does the thank you page link to other related popular content?
Surprise Freebie Does the thank you page offer a surprise freebie?
Get Feedback / Survey Does the thank you page request visitors to provide feedback?

Performance & Security

53% of people abandon pages after just three seconds.

HTTPS Is the landing page use a valid SSL and does it run on HTTPS?
Google Page Speed How well is the landing page optimized for performance and page speed according to Google's page speed insights?
GTmetrix Page Speed How well is the landing page optimized for performance and page speed according to GTmetrix speed scanner?
Privacy Policy Does the landing page have a privacy policy?
Cookie Policy Does the landing page have a cookie policy?
Terms & Conditions Does the landing page have Terms & Conditions?
Copyright in Footer Does the landing page have a copyright notice in the footer?

Tracking & Reporting

Facebook(FB) Pixel Does your landing page include a FB pixel?
Google Analytics / Tag Manager Does the landing page use Google Analytics or Google Tag Manager?
Google / Bing Analytics Goals Does the landing page analytics have proper goals configured with the right KPI's?
Heat Maps / Engagement Tracking Does the landing page use any sort of heat map software?

How is My Web Audit Different?

We help you win deals 9 ways...

Beautiful and Actionable

Beautiful and Actionable

Build no-fluff audit reports in minutes with lots of beautiful layout options. Designed to impress—while still being functional and intuitive.

Measure What Matters

Measure What Matters

Businesses care about revenue and ROI. We evaluate dozens of points and present them in terms anyone can understand.

Doubles as a Lead Magnet

Doubles as a Lead Magnet

Embed a free audit tool on your site. This high-value tool gets 4 times more leads than a general PDF lead magnet.

Crafted to Convert

Crafted to Convert

Audit recommendations appear in easy-to-understand terms that are perfect for connecting with leads, delivering value and smoothing the sales process.

Personalized for You

Personalized for You

From email messages to CTAs, from logos to countdown timers—we’ve thought of it all. Just a few clicks and MWA is truly yours.

Reviews Sites In a Snap

Reviews Sites In a Snap

Our easy-to-use browser extension helps you audit a site and its competitors—using both manual and automatic checks—in less than 5 minutes.

Ready for Your Sales Process

Ready for Your Sales Process

MWA includes testimonials to build trust, countdown timers to motivate leads, and tested CTAs to inspire them to buy.

Monitors Client Activity

Monitors Client Activity

Get notifications and alerts when sales emails are opened and audits are read—and follow up faster with hot leads.

Follows Up Automatically

Follows Up Automatically

Built-in email automation helps you nurture prospects and clients on auto-pilot—then ask for the sale when it makes sense.

MyWebAudit Helps With...

Lead Generation

Lead Generation

Turn cold contacts into warm leads—and leads into sales.

Sales Prep

Sales Prep

Prepare beautiful reports before client or prospect calls.

Discovery

Discovery

Do at least 50% of your fact-finding in just five minutes.

Low-Price Sales

Low-Price Sales

Use MyWebAudit as a tripwire for your sales process.