The best e-commerce website audit tool
to find hidden revenue for your clients

Our tool analyzes 50+ factors across the entire customer journey. But what makes it special is HOW it analyzes. It evaluates homepage product presentation and engagement, site search functionality and product findability, category page structure and navigation, product page optimization and conversion factors, cart design and abandonment triggers, checkout process and friction points, mobile shopping experience, trust signals and security indicators, confirmation page optimization, and tracking implementation. Most importantly, it explains every finding in terms of revenue impact that online store owners understand and respond to—showing exactly how much money each issue costs them.

An ecommerce website audit is a comprehensive analysis of an online store's overall health and performance. It evaluates various factors specific to online retail, including homepage effectiveness, product page optimization, checkout process efficiency, as well as general factors like design, functionality, user experience, content quality, search engine optimization, security, page performance and technical aspects—all to provide insights on how to improve the store's effectiveness and generate more sales.

Ecommerce website audits are essential for online businesses because they pinpoint revenue-killing issues across the customer journey—from homepage to checkout. Every friction point in the shopping experience costs real money in lost sales. The audit identifies specific problems like confusing navigation, poor product pages, cart abandonment triggers, and checkout friction, then quantifies how much revenue these issues are costing. This allows store owners to prioritize fixes that deliver the highest revenue impact.

Ecommerce audit tools offer several benefits:

• Time efficiency: Automate the analysis process with retail-specific insights, reducing manual work from hours to minutes.
• Revenue positioning: Show prospects exactly how much money they're losing to conversion issues.
• Scalability: Easily manage multiple ecommerce client audits with store-specific suggestions.
• Professional reporting: Generate client-ready reports with actionable revenue optimization insights.
• Project justification: Identify $5K-15K+ in billable optimization work from a single audit.

Common issues include:

• Poor product page optimization and inadequate product descriptions
• Complicated or lengthy checkout processes causing cart abandonment
• Slow page speed affecting product pages and checkout
• Weak or missing trust signals and security badges
• Poor mobile shopping experience
• Confusing category structure and site navigation
• Ineffective product search functionality
• Missing or poorly implemented product reviews
• Insufficient product images or poor image quality
• Inadequate tracking and analytics implementation
• Security concerns that reduce customer trust

Pricing ecommerce website audits requires strategic consideration, balancing value delivery with the complexity of online retail:

• Entry-level strategy: Offer a basic ecommerce audit as a complimentary service or lead magnet. This approach showcases your ecommerce expertise and potentially converts prospects into long-term optimization clients.
• Value-based pricing: For a comprehensive audit and optimization recommendations, consider a pricing range of $500 to $1,500+ for small to medium stores, and $2,000-$3,000+ for larger or more complex online stores. Factors influencing price include store size (number of products), platform complexity, and the scope of customer journey analysis provided.
• Project bundling: Consider packaging the audit with implementation services—product page optimization, checkout improvements, cart abandonment reduction—for increased client value and agency revenue.

Remember, the ecommerce audit is often a gateway to ongoing conversion optimization and store management services. The audit demonstrates clear revenue opportunities that justify immediate action and long-term optimization partnerships.

Conducting a thorough ecommerce website audit varies significantly based on the methodology you use in your agency.

Manual Approach: A detailed manual ecommerce audit can take 2-4 hours per store. This includes analyzing the homepage, product pages, category structure, checkout flow, mobile experience, and formulating revenue optimization recommendations.

When you use My Web Audit ecommerce software, a comprehensive ecommerce website audit takes about five minutes to complete. The audit software even creates a beautiful and actionable report for you to present to your clients, with insights tailored to their specific online store type and customer journey.

A well-structured ecommerce website audit report is crucial for agencies to demonstrate value to online retail clients and guide optimization efforts. Here's an example of a professional ecommerce website audit report.

By presenting a comprehensive yet easy-to-understand audit report with store-specific recommendations, agencies can clearly demonstrate revenue opportunities and set the stage for ongoing ecommerce optimization services. This approach not only provides immediate value but also helps in building long-term client relationships.

Improving your client' s online store requires a comprehensive approach. Start with a thorough ecommerce audit using specialized software like My Web Audit to identify revenue opportunities quickly. Our tool creates store-specific recommendations for key elements like homepage engagement, product page conversion factors, category navigation, site search optimization, cart design, and checkout process.

However, ecommerce optimization doesn't exist in isolation. It's crucial to align store improvements with broader digital marketing strategies. Ensure product pages are optimized for both conversion and SEO, implement cart abandonment recovery systems, optimize checkout for mobile shoppers, and add trust signals throughout the buying journey. By implementing a comprehensive ecommerce optimization strategy with data-driven insights, agencies can significantly improve their clients' online sales and customer lifetime value.

IAn ecommerce website audit is essential for improving online sales because it identifies precisely where you're losing customers in the buying journey—and how much money those friction points are costing. Instead of guessing at improvements, store owners can focus resources on fixing the specific issues that have the highest revenue impact. The audit quantifies problems like cart abandonment (average 69.8% abandonment rate costs thousands monthly), poor product pages (weak descriptions reduce conversions by 25-40%), and checkout friction (complicated checkout costs 17% of sales). By addressing these documented issues, stores can recover significant lost revenue immediately.

Typical scenarios for running an ecommerce website audit include:

• When encountering a new prospect or client who wants to improve their online store performance
• After an ecommerce website has been redesigned or migrated to a new platform
• When there's been a significant drop in sales or conversion rates
• Before and after major sales events (Black Friday, holiday season, product launches)
• When cart abandonment rates are higher than the industry average (69.8%)
• Every 3-6 months for ongoing clients (ecommerce sites need frequent audits due to the dynamic nature of online retail)

Key metrics for ecommerce sites include:

• Conversion rate (overall and by traffic source)
• Cart abandonment rate
• Average order value (AOV)
• Revenue per visitor
• Product page bounce rates
• Add-to-cart rate
• Checkout abandonment rate by step
• Mobile vs desktop conversion rates
• Page load time (especially product pages and checkout)
• Search engine rankings for product-related keywords
• Return customer rate

Ecommerce website audits can help grow your agency in many ways:

• Client acquisition tool: Offer free or low-cost ecommerce audits to attract online retailers, showcase your expertise, and provide immediate revenue insights.
• Upselling opportunities: Use audit findings to identify optimization areas, naturally leading to conversations about additional services like product page redesign, checkout optimization, conversion rate optimization, and ongoing management.
• Retainer contracts: Demonstrate the ongoing need for ecommerce optimization, encouraging clients to commit to long-term retainer agreements for continuous improvement.
• Quick wins & trust building: Identify and fix easy-to-resolve issues discovered in the audit, immediately proving your value to new ecommerce clients with measurable revenue increases.
• Service diversification: Expand your agency's offerings beyond basic web design, positioning yourself as a comprehensive ecommerce optimization partner.

Ecommerce audits focus specifically on the online retail customer journey and revenue generation. Unlike general website audits that look at basic functionality and SEO, ecommerce audits analyze:

• Product presentation and merchandising effectiveness
• Shopping cart design and abandonment triggers
• Checkout process optimization and friction reduction
• Product search and filtering functionality
• Category page structure and navigation
• Mobile shopping experience specific to retail
• Trust signals and security for online transactions
• Post-purchase experience and confirmation pages
• Revenue impact of every identified issue

This retail-specific focus helps store owners understand exactly how their site affects sales, not just traffic or engagement.