The competitive analysis tool that shows clients
exactly how to beat their rivals

A competitive intelligence analysis audit is a comprehensive review of how a business performs against its top competitors across multiple digital marketing channels. It involves analyzing competitive positioning to identify strengths, weaknesses, and opportunities for gaining market advantage.

It generally includes evaluating the following:

• SERP Rankings: Keyword positioning and visibility comparison
• Domain Authority: Backlink profiles and referring domain analysis
• Local Search Presence: Google Business Profile optimization and local pack positioning
• User Experience: Conversion optimization and trust factor comparison
• Content Strategy: On-page SEO and content quality assessment
• Technical Performance: Site speed, security, and mobile optimization
• Competitive Gaps: Specific opportunities to outperform rivals

Competitive analysis tools offer several benefits:

• Time efficiency: Automate the competitive research process with intelligent insights, reducing manual work from hours to minutes.
• Strategic positioning: Position your agency as a strategic partner who understands the competitive landscape.
• Scalability: Easily manage multiple client competitive analyses with business-specific suggestions.
• Professional reporting: Generate client-ready reports with actionable competitive intelligence.
• Revenue opportunities: Identify $5K-10K+ in billable work from competitive gap analysis.

Common gaps include:

• Lower search rankings for high-value keywords
• Weaker backlink profiles and domain authority
• Less optimized Google Business Profiles
• Poor local search grid visibility
• Missing conversion optimization elements
• Slower site performance
• Weaker trust signals and social proof
• Less comprehensive content strategies
• Technical SEO disadvantages

Pricing competitive analysis audits requires strategic consideration, balancing value delivery with market positioning:

• Entry-level strategy: Offer a basic competitive audit as a complimentary service or lead magnet. This approach serves as an effective foot-in-the-door strategy, showcasing your strategic expertise and potentially converting prospects into long-term clients.
• Value-based pricing: For a comprehensive audit and strategic recommendations, consider a pricing range of $299 to $999+, depending on the depth of competitive analysis, number of competitors analyzed, and your agency's market position. Factors influencing price include market complexity, the number of competitive factors analyzed, and the scope of strategic recommendations provided.
• Project bundling: Consider packaging the audit with implementation services—closing backlink gaps, optimizing for target keywords, improving local visibility—for increased client value and agency revenue.

Remember, the competitive audit is often a gateway to ongoing strategic SEO and marketing services. The audit demonstrates clear gaps and opportunities that justify immediate action and long-term strategic partnerships.

Conducting a thorough competitive analysis varies significantly based on the methodology you use in your agency.

Manual Approach: A detailed manual competitive audit can take 2-4 hours per analysis. This includes researching competitor rankings, analyzing backlink profiles, evaluating local search presence, comparing user experience factors, and formulating strategic recommendations.

When you use My Web Audit competitive analysis software, a comprehensive competitive intelligence audit takes about five minutes to complete. The audit software even creates a beautiful and actionable report for you to present to your clients, with insights tailored to their specific competitive landscape.

A well-structured competitive intelligence audit report is crucial for agencies to demonstrate strategic value to clients and guide competitive marketing efforts. Here's an example of a professional competitive analysis audit report.

By presenting a comprehensive yet easy-to-understand audit report with competition-specific recommendations, agencies can clearly demonstrate opportunities to outrank and outperform competitors and set the stage for ongoing strategic marketing services. This approach not only provides immediate value but also helps in building long-term client relationships.

Improving your client’s competitive position requires a comprehensive approach. Start with a thorough competitive audit using specialized software like My Web Audit to identify strategic opportunities quickly. Our tool creates competition-specific recommendations for key elements like closing backlink gaps, improving keyword rankings, optimizing local search presence, enhancing conversion factors, and addressing technical advantages competitors hold.

However, competitive strategy doesn’t exist in isolation. It’s crucial to align competitive insights with broader marketing strategies. Ensure your client’s website is optimized with better content than competitors, improved user experience, faster performance, and stronger trust signals. Build strategic backlink campaigns to close domain authority gaps. By implementing a comprehensive competitive marketing strategy with data-driven insights, agencies can significantly improve their clients’ market position and capture revenue currently going to competitors.