Website Audit Report

Website audits are a great way to identify issues and opportunities to help deliver results and drive growth for your clients. Offering website audits demonstrates your expertise, provides value to clients, helps identify opportunities for improvement, and can lead to additional service offerings and increased client retention.

Website audits are essential for businesses as they pinpoint issues that need to be addressed and areas for improvement. Resolving these website issues improves user experience, increases conversions, and drives more traffic and business growth.

Running website audits and generating reports can be time-consuming. The best approach is to use a website audit tool like ours, which automates the process, saves time, and provides actionable insights. Complement this with manual checks for a thorough analysis. We recommend starting with the most important pages to get quick wins.

A website audit tool automatically scans websites to assess factors, including site structure, design elements, content quality, user experience, and technical issues. It generates reports with actionable insights for optimization.

A professional website audit tool like ours empowers your agency to generate high-value, branded website audits in minutes. Presenting these data-driven insights builds client trust in your expertise and helps you win more business.

Common website audit tools are Semrush, Ahrefs, and Moz. Our software, My Web Audit, is an all-in-one solution for agencies that pulls data from various sources. Other tools include Google PageSpeed Insights, GTMetrix, Google Analytics, and Google Search Console. My Web Audit consolidates these insights, so you don't need multiple tools and subscriptions.

We recommend conducting a website audit every 6-12 months, with more frequent mini-audits (quarterly) of the most important pages to monitor ongoing progress and proactively address emerging issues.

Typical scenarios include encountering a new prospect or client who wants to improve their current website, after a website has been redesigned or when it has been a year or more since the last audit.

Website audits can help grow your agency in many ways. Here are the most common ways:

• Serving as a client acquisition tool: Offer free or low-cost website audits to attract potential clients, showcase your expertise, and provide immediate value.
• Creating upselling opportunities: Use audit findings to identify areas for improvement, naturally leading to conversations about additional services your agency can provide, such as SEO, content creation, paid ads, and more.
• Facilitating retainer contracts: Demonstrate the ongoing need for website maintenance and optimization, encouraging clients to commit to long-term retainer agreements.
• Build trust & deliver quick wins: Identify and fix easy-to-resolve issues discovered in the audit, immediately proving your value to new clients and building trust.
• Diversifying your services: Expand your agency's offerings beyond basic web design, positioning yourself as a comprehensive digital solutions provider.

Common issues include slow page speed, search engine optimization issues, outdated design, confusing navigation, a lack of clear calls to action, poor content structure, broken links, and technical errors.

Key metrics may vary depending on the website's goal, but here are some common metrics to track: website traffic, page load time, conversion rates, security vulnerabilities, and technical errors on the site, such as 404 pages.

Showcase before-and-after metrics, provide clear, actionable recommendations, and demonstrate how addressing audit findings improves user experience, increases conversions, and drives business growth. We often use an ROI report like this one to project the impact of our web design and SEO services on a company.

Use the audit findings to create a prioritized action plan. Our audit projects the impact an issue can have on a website when resolved. Address high- and medium-impact issues first, then focus on other low-impact problems. Based on the audit results, this could be a combination of issues related to technical issues, user experience, content optimization, search engine optimization, and conversion rate optimization strategies.

A comprehensive audit should include a design analysis, user experience evaluation, content quality assessment, performance analysis, conversion optimization, security analysis, mobile responsiveness check, and on-page SEO.

Pricing can vary based on website size and complexity. Pricing can range from $0 to $2000 or more, depending on how you use the audit in your agency:

• Free or low-cost audits for lead capture or existing client value-add.
• Low to mid-price audits ($100 to $1000) for small to medium sites or "lite" audits.
• Higher-priced audits (over $1000) for larger, more complex sites.

Consider tiered pricing structures or bundling audits with ongoing website maintenance services. Our tool allows for flexible pricing models to suit your agency's needs.

The time varies depending on the website's size and complexity. Our automated tool at MyWebAudit.com makes initial results of the home page or any other URL available in 5-10 minutes. Other tools that do in-depth full-site analysis and report compilation can take several hours to a day or two for larger, more complex sites. We recommend auditing and focusing on the most important pages on the site first to get quick wins.

Our comprehensive reports include an executive summary, detailed findings across all website aspects, prioritized recommendations, and visual data representations for easy client understanding. Please see this sample website audit report, which lists all the points we cover when we do a website audit.