The best SEO audit report tool just
got better—with AI

Yes—and we're one of the only SEO audit tools that does. (Certainly the only one that includes it as a core service.) Our platform checks if your client ranks in AI-powered search engines like ChatGPT, Perplexity, and Google's AI Overviews, then provides specific recommendations to optimize for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

We've spent hundreds of hours training machine learning algorithms and developing customized AI prompts that strategically analyze SEO data the way a marketing consultant or CMO would think. As traditional SEO becomes more and more of a commodity, agencies that understand AI search optimization will win the premium clients. Our tool gives you that competitive edge.

Traditional SEO tools only crawl websites and check technical boxes. Our AI actually understands context. It analyzes your client's business type, studies their ideal customer, examines what competitors are doing to rank, and creates strategic content recommendations tailored to their specific industry. Instead of generic suggestions like "add keywords," you get intelligent insights like "Your competitors rank for ‘emergency plumber near me'—here's how to compete." The AI thinks like an SEO strategist, not just a technical auditor.

Popular tools include My Web Audit (our software), Screaming Frog, SEMrush, Ahrefs, and Moz. To perform a comprehensive SEO audit, you'll need tools such as:

• SEO auditing tools, such as MyWebAudit.com, AHREFS, and Semrush.
• Page speed tools, such as GTMetrix and Google's PageSpeed Insights tool.
• Google Search Console so you can resubmit webpages after optimizing them.
• Google Analytics so that you can focus your audit on the most important and highly trafficked pages.

The good news is that My Web Audit SEO audit tool pulls data from Google, GTMetrix, and Semrush, so you don't have to learn how to use multiple tools and subscriptions. Additionally, our tool uses AI to analyze competitor content strategies and create user personas, providing strategic insights beyond what traditional crawlers can offer.

We recommend conducting a full SEO audit every 6-12 months, with more frequent mini-audits (quarterly or monthly) to monitor the ongoing progress of a site's most important pages and proactively address emerging issues.

Regular SEO audits help you stay current with the latest SEO best practices, identify new issues and opportunities for optimization, and address any issues that may arise due to website or algorithm changes.

SEO audits are a powerful tool for web agencies looking to expand their services and increase client value. Here's how they can help grow your agency:

• Client acquisition: SEO audits serve as an excellent "foot in the door" strategy, offering potential clients immediate value and showcasing your expertise.
• Upselling opportunities: Audits often reveal areas for improvement, creating natural opportunities to offer additional services.
• Retainer contracts: Audits can help transition clients into monthly retainer agreements by demonstrating the ongoing need for SEO maintenance.
• Diversifying services: Offering SEO audits allows you to expand your service portfolio beyond website management.
• Competitive edge: Providing comprehensive SEO audits sets you apart from agencies offering only basic website services.
• Quick wins: Audits often reveal easy-to-fix issues, allowing you to demonstrate immediate value to new clients.

Integrating SEO audits into your service offerings can drive more value for existing clients, attract new business, and position your agency as a comprehensive digital marketing partner.

This depends on how you use the audit in your agency, but it can range from $0 to $2000 or more. Specifically:

• You can offer free or low-cost SEO audits to capture and convert leads or to provide extra value to existing clients.
• You can offer low to mid-price audits ($100 to $1000) for small to medium sites, for "lite" audits, or as introductory offers.
• You can offer higher-priced audits (over $1000), with prices increasing as the site size and complexity increase.

SEO audits are essential tools for optimizing your clients' online presence. A comprehensive SEO audit typically encompasses several key areas, each focusing on different aspects of search engine optimization. While the scope may vary based on specific needs, a thorough audit often includes the following components:

• On-Page SEO audit:
  • Evaluates crucial on-page elements such as meta titles, meta descriptions, header tags (H1, H2, etc.), and URLs.
  • Assesses internal linking structure and anchor text optimization.
  • Examines keyword usage and content relevance.
  • Reviews image optimization, including alt tags and file names.
• Technical SEO audit:
  • Analyzes site speed and performance across devices.
  • Identifies and evaluates crawl errors and broken links.
  • Assesses site security, including SSL implementation.
  • Examines mobile-friendliness and responsive design.
  • Reviews XML sitemaps and robots.txt configuration.
  • Checks for duplicate content issues and canonical tags.
• Off-Page SEO audit:
  • Evaluates the quality, quantity, and relevance of backlinks.
  • Assesses the diversity of referring domains.
  • Analyzes anchor text distribution in backlinks.
  • Identifies potentially harmful or toxic links.
  • Review social signals and brand mentions.
• Content SEO audit:
  • Assesses content quality, depth, and relevance to target keywords.
  • Evaluate content freshness and update frequency.
  • Analyzes content structure and readability.
  • Identifies content gaps and opportunities.
  • Reviews content performance in terms of engagement and conversions.
• Local SEO audit (if applicable):
  • Evaluate Google My Business optimization.
  • Assesses local citation consistency and accuracy.
  • Review location-specific content and landing pages.
• Competitive Analysis:
  • Compares the client's SEO performance against top competitors.
  • Identifies opportunities and threats in the competitive landscape.

By conducting a comprehensive SEO audit that covers these areas, you can provide your clients with a clear picture of their current SEO status and develop a strategic roadmap for improvement. This approach not only enhances their search visibility but also demonstrates the value of your services as an SEO professional or agency.

A manual audit is an SEO audit you do entirely by hand, such as checking for keyword use, reviewing links for descriptive text, and similar. Manually auditing 100% of an SEO is a time-consuming and tedious process that can take hours, days, or even weeks, depending on the size and complexity of the site.

An automated audit is where you complete the audit using a tool, and the tool typically presents a checklist of audit points and whether the site passed or failed the point. While running an automated audit is quick, it doesn't consider how real humans see the site or the client's needs and priorities.

Our intelligent audit approach combines the best of both: automated technical analysis with AI-driven strategic insights. This means you get comprehensive technical checks plus competitor content analysis, user persona insights, and strategic content recommendations that understand your client's business context.

We suggest combining the automated checks with manual analysis of aspects like content quality and user experience (UX) that require human judgment for the most effective results.