Generate more leads with
embeddable lead widgets
You work hard to get prospects to your agency site. That's why we make it easy to embed My Web Audit lead widgets and instantly capture more email addresses from visitors.
Forget about generic reports or boring lead magnets. My Web Audit helps you provide personalized value upfront by using our lead widgets to generate more leads and close more deals.
Get 4x the leads with these custom widgets
Our widgets look great on any device and customize perfectly to fit any part of your site and marketing strategy—no matter whether you want to capture website leads, embed them in emails, create ad landing pages, or enhance presentations. With My Web Audit, it’s fast and easy to increase the number of leads you generate with your agency website. Click below to demo the widgets and see how they could work for you.
Grow your pipeline by offering free audit insights
Agencies consistently report that our audit widgets are their most effective lead generation strategy for winning new business. Translation: when you follow our proven approach, you’ll see more leads and sales.
Advertise your free audit tools
Go to market with website audits, SEO assessments, Google Business Profile insights, page speed reports, and more. Your prospects can access their insights personalized to their business and industry in exchange for their contact information.
Prospect gets professional audit results
Once they submit their request, My Web Audit generates a report and shows it to them, or you can redirect them to a landing page and send the report straight to their inbox. They’ll get specific recommendations and opportunities they can't find anywhere else.
You get qualified leads with Identified opportunities
Receive immediate notifications via email or direct to your CRM, complete with each prospect's audit results and thousands in potential billable work already identified.
Here's how our lead widgets engage and convert
Prospects are sick and tired of "the hard sell" and false promises of value. Our comprehensive lead-gen widgets convert visitors into leads by offering AI-powered insights across every major agency service—from website optimization and SEO to local marketing, accessibility, and conversion optimization. These are better than basic page speed or SEO widgets most agencies use; My Web Audit widgets reveal real opportunities to make a prospect’s entire marketing strategy better, with personalized details about how to work with you to get better results.
Embed a lead widget
Select a style for your lead widget, customize it, and embed the code on your site. Within minutes, you'll start collecting leads across your entire service portfolio—from web design and SEO to local marketing, accessibility, conversion optimization, and more. Our widgets help you generate prospects for every service your agency offers.
Easily offer a lead magnet
Once visitors fill out the lead widget form, they'll be directed to an actionable, goal-oriented lead magnet that offers a glimpse of the personalized insights they'll see in their My Web Audit report.
Convert with a CTA
The lead magnet is designed to provide value and encourage the reader to schedule a call to get more details on their comprehensive audit, which you can either offer free or charge for. Each widget is strategically crafted to position you as the full-service expert who can address all their digital marketing challenges.
Generate quality leads that actually convert
Our audit widgets deliver qualified prospects who understand they have problems you can solve. Unlike generic lead magnets that attract anyone, website audits naturally filter for businesses that need your website and digital marketing services.
Pre-qualified prospects
Leads who complete audits are already engaged and understand they have issues to fix. Every lead is pre-qualified and genuinely interested in solutions, making your sales conversations more productive.
Professional reports with real value
Your prospects receive comprehensive, AI-generated reports with specific recommendations for their website, SEO, local presence, or conversion optimization—insights they can't find anywhere else that position you as the expert from day one.
Faster sales cycles
Your sales team receives leads with complete audit reports showing exactly what's wrong with your prospect or client's website or online presence. No more spending 30-60 minutes planning for discovery calls—get the insights you need to deliver value and focus on solution discussions with $3K+ opportunities already identified easily from a single report.
Built-in lead management
View and contact leads without leaving the My Web Audit platform. Check contact information, review audit reports, read messages, and update lead status. Real-time alerts help you follow up quickly and win new business. And native integrations with popular agency CRMs and marketing automation tools help you grow faster and easier than ever before. Read more below.
Discover why agencies use our widgets to
capture more leads and close more deals
Our widgets let prospects submit their contact information with minimal pressure in exchange for intelligent insights about their website, Google Business Profile, Search Engine Optimization, and more.
Instant value
Generate 4X more leads by offering relevant, high-value reports that your prospects actually want—improving engagement and boosting conversion.
Easy setup & high conversions
Our lead widgets and lead magnets are easy to set up and customize to your brand. Plus, they've been expertly designed to encourage high conversions.
Low user commitment
Easy access and low commitment encourage more user sign-ups, effortlessly boosting your lead generation and setting you apart from competitors who rely on aggressive tactics.
Frequently asked questions
Lead generation software automates the process of capturing prospect information by offering valuable content in exchange for contact details.
My Web Audit's lead widgets are lead generation mini-apps that embed directly into your agency website and offer AI-powered audit reports like website audits, SEO analyses, page speed performance tests, and more. These demonstrate your expertise, but they also build your prospect list with qualified leads who already understand they need your services, because users have to give you their email address to get the results of the report.
A lead widget captures qualified prospects by offering immediate value through professional audit reports. The process that a lead widget starts automatically generates comprehensive analyses of visitors' websites or marketing presence, delivers branded reports in their browser or to their inbox, and sends you real-time notifications with their contact information and identified opportunities worth thousands in billable services.
This eliminates the need for generic contact forms and positions you as a strategic advisor rather than just another vendor trying to make a sale.
Visitors receive comprehensive, AI-powered audit reports with actionable insights about their website, SEO, Google Business Profile, or conversion opportunities.
Unlike basic speed tests or generic checklists, our reports analyze their business like a trained specialist and provide specific recommendations they can't find anywhere else. They'll see prioritized improvement opportunities, competitive analysis, and clear explanations of how fixing identified issues can impact their business results—positioning you as the expert before any sales conversation begins.
B2B lead generation is the process agencies use to identify and attract potential business clients who need digital marketing services. It involves creating targeted strategies that capture contact information from qualified prospects—businesses that have problems you can solve.
My Web Audit's approach to B2B lead generation focuses on offering immediate value through audit reports that demonstrate your expertise across web design, SEO, local marketing, and conversion optimization, naturally filtering for businesses that need comprehensive digital marketing help.
Besides ranking well yourself and being active on social media, offering free SEO audits through lead widgets is one of the most effective ways to attract SEO clients.
Our SEO audit widgets analyze prospects' websites for technical issues, on-page optimization opportunities, and competitive gaps, then generate professional reports that demonstrate your SEO expertise.
When prospects see specific recommendations for improving their search rankings, backed by data and clear explanations, they're much more likely to hire you for implementation rather than trying to fix everything themselves
Web design clients respond well to visual proof of problems they didn't know existed. Use our website audit widgets to offer free comprehensive site analyses that evaluate design quality, user experience, mobile responsiveness, conversion elements, and technical performance.
Our AI-powered reports include screenshots and specific recommendations that show prospects exactly what's hurting their business results. When they see professional analysis highlighting thousands in potential improvements—from outdated design elements to poor conversion paths—they naturally want to work with the expert who identified these opportunities.
Installing a Lead Widget takes just a few minutes. You select the widget type, customize it to match your brand, and embed a short code on your website. Once live, visitors can enter their details to instantly unlock a personalized lead magnet - like an SEO audit, website analysis, or Google Business Profile review.
This positions you as the expert while automatically capturing qualified leads who see real value upfront. For step-by-step instructions, check out our Lead Widget Setup Guide.
Success stories
Discover how My Web Audit helps web and digital agencies to elevate their service offering, boost their online presence, skyrocket traffic, and generate higher conversion rates. Our case studies showcase real-world examples of successful agencies that are delivering outstanding results.
$100,000+
LTV using audits with leads
Rob Riggs
Code Conspirators
"Six figures of value:" how Rob Riggs builds lifetime clients in just 5 minutes.
My Web Audit helps build our credibility and expertise, which makes sales so much...
Read moreBuilding trust and delivering value early helped us close a couple of deals over $20,000!
Michael D. Wailes
Spectrum Interactive Group
The ROI has been exceptional. We've closed 3 major accounts in the first month alone!
Colin Lewis
Chief Content Officer, SEO Design Chicago
5-Figure Project
From presenting audit insights
Carol Stambaugh
RadiateWP
After 136+ audits (and counting), RadiateWP's Carol Stambaugh is an in-demand thought leader.
Read more
80% Close
Rate for recurring revenue clients
Barry B
BM Group
75% of Barry's business is recurring—and he won it with My Web Audit.
Read more$200K
Worth of revenue
John Falke
Johnny Flash
For Johnny Flash, My Web Audit has meant more than $200k of revenue.
We always look for the short-term, quick-fix wins that we can get for the client. Because then we know they're going to stick around to implement some of the longer-term stuff. And I think My Web Audit does a great job of highlighting both of those aspects—everything from "Hey, your calls to action aren't clear" to "Your site is running slow".
Read moreAdvanced Integrations to streamline your workflow
Connect My Web Audit lead widgets to your favorite tools and automate your lead management process for maximum efficiency.
Popular CRM Integrations
Seamlessly integrate with Active Campaign, GoHighLevel, ConvertKit, and other popular CRMs. Leads automatically appear with their complete audit results attached—no manual data entry required.
Automated platform connections
Use Zapier to connect with 1000+ apps, including HubSpot, Salesforce, Mailchimp, and more. Then set up automated follow-up sequences that nurture leads based on their audit results.
Advanced tracking & analytics
Use our in-app analytics tracking to monitor widget performance, conversion rates, and lead attribution. Get insights on which audit types generate the highest-quality leads for your agency.
Start closing more deals—faster and easier with incredible
audit reports business owners will love
Try My Web Audit FREE for 7 days!
