The only ecommerce ROI tool that shows clients
how much revenue you'll earn them

Our ecommerce ROI tool generates expert-level financial impact reports for online stores in just 5 minutes, eliminating hours of manual revenue calculations. Unlike basic ROI calculators, this ROI audit tool measures and illustrates the actual sales impact your ecommerce services can have on a prospect or client's online store, then generates clear dollar projections based on cart recovery, conversion improvements, and traffic growth.

Now you can answer the most important question every ecommerce prospect asks— "Will this investment actually increase sales?"—with professional revenue projections that position you as a strategic partner who understands online retail profitability.

ROI ecommerce
Calculate online store revenue potential in minutes

Calculate online store revenue potential in minutes

Enter key ecommerce metrics

Enter key ecommerce metrics

And our ecommerce ROI tool will calculate revenue potential across cart abandonment recovery, conversion improvements, and traffic growth.

Get clear sales projections

Get clear sales projections

Showing exactly how much additional monthly and annual revenue your ecommerce services can deliver.

Create professional reports

Create professional reports

With specific dollar amounts based on realistic improvements to average order value, conversion rates, and cart recovery.

Translate store optimization into concrete sales numbers

Converts optimization improvements into actual revenue increases

Converts optimization improvements into actual revenue increases

Our ROI Ecommerce Audit Tool converts optimization improvements into actual revenue increases, showing store owners exactly how much more money they'll make.

Detailed sales impact analysis

Detailed sales impact analysis

Calculates potential gains from reducing cart abandonment, improving product page conversions, and increasing average order value.

Built-in revenue scenarios

Built-in revenue scenarios

Show the specific dollar value of ecommerce improvements across monthly and annual timeframes.

Translate store optimization into concrete sales numbers
Present revenue projections that justify premium ecommerce fees

Present revenue projections that justify premium ecommerce fees

Concrete sales numbers

Concrete sales numbers

Show prospects concrete sales numbers with scenarios ranging from $25K to $500K+ in additional annual revenue potential from store optimization.

Professional ecommerce revenue reports

Professional ecommerce revenue reports

That demonstrate clear financial returns from cart recovery, conversion improvements, and traffic growth.

Instantly

Instantly

Reports are generated instantly with specific dollar amounts that make the value of your ecommerce services undeniable.

Ecommerce ROI audits that close optimization deals

Turn ecommerce prospects into paying clients with in-depth financial analysis that proves your services deliver measurable sales increases. Our intelligent audits calculate specific revenue opportunities across cart abandonment recovery, product page optimization, checkout improvements, and traffic growth—giving you the financial justification you need to close premium ecommerce projects and position yourself as a strategic revenue partner.

Automated ecommerce revenue calculations

Automated ecommerce revenue calculations

Run instant analysis that calculates specific dollar amounts based on current traffic, conversion rates, average order value, and cart abandonment rates to show realistic sales potential.

Sales impact projections

Sales impact projections

Get detailed financial projections showing potential monthly and annual revenue increases from cart abandonment recovery, conversion rate improvements, and average order value optimization.

Branded reports

Branded reports

Add your agency's logo, colors, and contact info for a professional, on-brand presentation that shows concrete ecommerce revenue numbers.

Value-Based ecommerce selling

Value-Based ecommerce selling

Use high-impact revenue projection reports that demonstrate clear financial returns with specific dollar amounts for cart recovery, conversion improvements, and traffic growth.

Easy sharing & downloading

Easy sharing & downloading

Shareable presentation views, links, or downloadable PDFs to send ecommerce revenue projections to decision-makers with clear sales impact data.

Revenue-Focused copy & CTAs

Revenue-Focused copy & CTAs

Each report includes compelling ecommerce copy and strategic CTAs that emphasize specific sales potential rather than technical improvements.

How our ecommerce ROI audit tools works: Sales projections in minutes

1

Input ecommerce metrics

After you set up key online store data, the ecommerce ROI tool starts analyzing revenue potential across cart abandonment recovery, conversion rate improvements, average order value increases, and traffic growth opportunities.

2

Calculate sales impact in less than 5 minutes

Our ROI Ecommerce Audit tool analyzes current traffic, conversion rates, average order value, cart abandonment rate, and monthly sales. It calculates potential monthly and annual revenue increases from cart recovery, conversion improvements, and traffic growth.

3

You get a beautiful, branded revenue report

Get a comprehensive financial analysis with specific ecommerce revenue projections, showing potential increases from $25K to $500K+ annually. They'll see exact dollar amounts for cart abandonment recovery, conversion rate improvements, and traffic growth scenarios.

4

Close more ecommerce optimization deals

Show them exactly how much additional sales your ecommerce services will generate and watch them become clients when they see professional financial analysis with concrete revenue projections specific to their online store.

Our ecommerce ROI audit process

FAQ: Everything you need to know about
ecommerce ROI audits

The tool analyzes current online store metrics, including monthly traffic, conversion rate, average order value, cart abandonment rate, and monthly sales to create realistic revenue projections. It calculates potential gains from cart abandonment recovery (industry average 69.8% abandonment), conversion rate improvements, average order value increases, and traffic growth. Each projection includes conservative and aggressive scenarios with monthly and annual revenue impact calculations specific to ecommerce businesses.
Ecommerce ROI audits focus specifically on online retail revenue drivers that general audits miss. They calculate revenue impact from cart abandonment recovery (typically a 30-50% recovery rate possible), product page conversion improvements, average order value increases, checkout optimization, mobile shopping improvements, and seasonal traffic patterns. This ecommerce-specific focus shows store owners exactly how optimization affects their sales, not just generic website metrics.
The reports automatically show how your fees pay for themselves through recovered sales and increased revenue. For example, if a store loses $50K annually to cart abandonment and you charge $8K to implement recovery systems that capture 40% of abandoned carts, that's $20K in recovered revenue—a 2.5x ROI in year one alone. When prospects see documented financial analysis showing cart recovery, conversion improvements, and traffic growth projections, pricing objections disappear.
Yes. The tool adapts calculations based on ecommerce metrics you input, including product type, average order value, traffic volume, and business model. Whether it's B2C retail (focuses on cart recovery and AOV), subscription boxes (emphasizes retention and LTV), B2B wholesale (highlights bulk order optimization), or digital products (showcases conversion and upsell potential), the ROI projections are customized to each store's specific revenue model.
The reports include multiple scenarios (conservative, moderate, aggressive) specifically for ecommerce improvements. Show the range of potential returns from cart recovery alone—even a conservative 20% recovery of a 70% abandonment rate delivers significant revenue. Emphasize that projections are based on documented ecommerce industry benchmarks and improvement ranges. When store owners see specific dollar amounts from cart recovery, conversion improvements, and AOV increases rather than vague promises, skepticism disappears.
Absolutely. Ecommerce ROI audits are perfect for demonstrating the value of ongoing optimization and management. The reports show how continuous improvements to cart recovery, conversion rates, product pages, and seasonal campaigns compound returns over time. Show how monthly optimization fees of $2K-3K generate $10K-15K in additional monthly revenue. Use them to transition one-time store builds into long-term optimization partnerships with clear financial justification.

You'll need basic online store data, including:

  • Current monthly website traffic
  • Current conversion rate (or monthly orders)
  • Average order value (AOV)
  • Cart abandonment rate
  • Current monthly sales/revenue
  • Customer lifetime value (if available)

The tool works with whatever data is available and can estimate missing metrics based on ecommerce industry benchmarks.

Our projections are based on ecommerce industry benchmarks and documented improvement ranges from similar store optimizations. Cart abandonment recovery rates of 20-40%, conversion rate improvements of 1-3%, and AOV increases of 10-25% are realistic and conservative based on industry data. While individual results vary, the tool's estimates help justify project budgets and set achievable client expectations specific to online retail.
Yes. Each report includes multiple ecommerce scenarios showing different levels of potential return from cart recovery, conversion improvements, AOV increases, and traffic growth. This addresses different risk tolerances and shows that even modest improvements deliver strong ROI. You can demonstrate how combining improvements (cart recovery + conversion optimization + AOV increase) compounds revenue impact.
Use the projected returns to justify value-based pricing. If the audit shows $100K in annual revenue potential from cart recovery and conversion optimization, charging $10K-15K for the work becomes an easy decision. The audit makes your pricing discussion about the $85K-90K net return they'll receive, not the cost they'll pay. Ecommerce clients understand the direct relationship between optimization investment and sales increases.
The reports show exactly how calculations are made—current store metrics, industry-standard improvement percentages, and resulting revenue. Everything is transparent and based on ecommerce benchmarks. You can adjust assumptions in real-time during presentations to address concerns (use their actual cart abandonment rate, adjust conversion improvement expectations, etc.). When prospects see conservative scenarios based on their own store data still deliver strong returns, objections typically disappear.
The ecommerce version focuses specifically on online retail revenue drivers: cart abandonment recovery, average order value optimization, product page conversion improvements, checkout optimization, and seasonal revenue patterns. It uses ecommerce-specific benchmarks (69.8% cart abandonment, typical AOV increases, conversion rate ranges for product pages) rather than general website metrics. This makes projections more accurate and relevant for online store owners.

Not convinced? read these real agency success stories

See how we've helped web and digital agencies elevate their web design, development, and SEO services and close bigger deals faster. Our case studies show real-world examples from successful agencies who are delivering outstanding results with My Web Audit.

$100,000+

LTV using audits with leads

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Rob Riggs

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My Web Audit helps build our credibility and expertise, which makes sales so much...

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Building trust and delivering value early helped us close a couple of deals over $20,000!

Michael D. Wailes

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The ROI has been exceptional. We've closed 3 major accounts in the first month alone!

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After 136+ audits (and counting), RadiateWP's Carol Stambaugh is an in-demand thought leader.

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For Stoute Web Solutions, My Web Audit has meant an 80% close rate — and a 100X ROI.

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One meeting and one report. I was able to land a 6-month contract for over $5,000 a month.

Stephanie Hudson

Stephanie Hudson

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80% Close

Rate for recurring revenue clients

Barry B

Barry B

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75% of Barry's business is recurring—and he won it with My Web Audit.

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$200K

Worth of revenue

John Falke

John Falke

Johnny Flash

John Falke

For Johnny Flash, My Web Audit has meant more than $200k of revenue.

We always look for the short-term, quick-fix wins that we can get for the client. Because then we know they're going to stick around to implement some of the longer-term stuff. And I think My Web Audit does a great job of highlighting both of those aspects—everything from "Hey, your calls to action aren't clear" to "Your site is running slow".

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