Get our ROI audit tool and prove your
services pay for themselves

Our ROI audit tool generates expert-level financial impact reports in just 5 minutes, eliminating the need for hours of manual calculations. Unlike basic business calculators, this tool measures and illustrates the actual revenue impact your services can have on a prospect or client's business, then generates clear dollar projections that justify your fees.

Now you can answer the most important question every prospect asks—“Will this be worth it?”—with professional revenue projections that position you as a strategic business partner, not just another vendor.

View a real sample report

Inside our ROI report

Generate high-value ROI projections in 5 minutes

Enter key business metrics

And the tool will calculate revenue potential across optimization opportunities and improvement areas.

Get precise revenue projections

Showing exactly how much additional monthly and annual revenue your services could deliver.

Create professional reports

With specific dollar amounts based on realistic traffic and conversion improvements.

Our tool calculates business impact like financial experts do

Translates website improvements into concrete revenue numbers

Our ROI Audit Tool translates website improvements into concrete revenue numbers, showing clients exactly how much money they could be making.

Detailed revenue impact analysis

Calculates potential gains from conversion rate improvements and increased website traffic.

Built-in revenue projections

Show the specific dollar value of optimization improvements across monthly and annual timeframes.

Our tool calculates business impact like financial experts do

Turn revenue projections into closed high-value deals

Concrete revenue numbers

Show prospects concrete revenue numbers with scenarios ranging from $15K to $500K+ in additional annual revenue potential.

Professional revenue projection

Reports that demonstrate clear financial returns from conversion rate and traffic improvements.

Instantly

Reports are generated instantly with specific dollar amounts that make the value of your services undeniable.

ROI audits that win high-value projects

Turn prospects into paying clients with in-depth financial analysis that proves your services deliver measurable returns. Our intelligent audits calculate specific revenue opportunities across SEO, conversion optimization, speed improvements, and user experience—giving you the financial justification you need to close premium projects and position yourself as a strategic investment.

Automated revenue calculations

Run instant analysis that calculates specific dollar amounts based on current traffic, conversion rates, and customer lifetime value to show realistic revenue potential.

Revenue impact projections

Get detailed financial projections showing potential monthly and annual revenue increases from improved conversion rates and traffic growth.

Branded reports

Add your agency's logo, colors, and contact info for a professional, on-brand presentation that shows concrete revenue numbers.

Value-Based selling tools

Use high-impact revenue projection reports that demonstrate clear financial returns with specific dollar amounts ranging from thousands to hundreds of thousands annually.

Easy sharing & downloading

Shareable presentation views, links, or downloadable PDFs to send revenue projections to decision-makers with clear financial impact data.

Revenue-Focused copy & CTAs

Each report includes compelling copy and strategic CTAs that emphasize specific revenue potential rather than technical improvements.

How our ROI audit tool works financial clarity in minutes

Input business metrics

After you set up key business data, the tool starts analyzing revenue potential across conversion rate improvements, traffic growth opportunities, and customer lifetime value optimization.

Calculate revenue impact in less than 5 minutes

Our ROI Audit tool analyzes current traffic, conversion rates, customer lifetime value, and business metrics. It calculates potential monthly and annual revenue increases from conversion improvements and traffic growth.

You get a beautiful, branded revenue report

Get a comprehensive financial analysis with specific revenue projections, showing potential increases from $15K to $500K+ annually. They'll see exact dollar amounts for conversion rate improvements and traffic growth scenarios.

Close more high-value deals

Show them exactly how much additional revenue your services will generate and watch them become clients when they see professional financial analysis with concrete dollar projections.

Our ROI audit process: Financial clarity in minutes

FAQ: Everything you need to know about ROI audits

The tool analyzes current website traffic, conversion rates, average order values, and customer lifetime value to create realistic revenue projections. It calculates potential gains from improvements in conversion rates and increases in traffic. Each projection includes conservative and aggressive scenarios with monthly and annual revenue impact calculations.

Technical improvements don't close deals—financial returns do. Our tool takes business metrics and translates them into specific dollar amounts. Instead of “improve conversion rate,” prospects see “increase revenue by $24K annually with just a 1% conversion improvement.” This makes your services an investment, not an expense.

The reports automatically show how your fees pay for themselves through documented returns. For example, if you charge $10K for optimization and the audit shows $50K in additional annual revenue potential, the 5x ROI makes your fee insignificant. Prospects stop negotiating price when they see profit projections that dwarf your investment.

Yes. The tool adapts calculations based on business metrics you input, including traffic, conversion rates, and customer lifetime value. Whether it's e-commerce (focuses on transaction volume), B2B services (emphasizes lead generation), or local businesses (highlights local traffic impact), the ROI projections are customized to each prospect's specific revenue model.

The reports include multiple scenarios (conservative, moderate, aggressive) to address skepticism. Show the range of potential returns and emphasize that even the lowest projections deliver strong returns. When prospects see documented financial analysis with specific dollar amounts rather than promises, skepticism disappears.

Absolutely. ROI audits are perfect for demonstrating the value of retainers and ongoing optimization. The reports show how continuous improvements compound returns over time, making monthly fees look small compared to monthly revenue gains. Use them to transition one-time projects into long-term strategic partnerships with clear financial justification.

You'll need basic business data, including:

Current monthly website traffic
Current conversion rate (or leads/sales per month)
Average order value or customer value
Customer lifetime value (if available)
Target keywords and estimated search volumes

The tool works with whatever data is available and can estimate missing metrics based on industry benchmarks.

Our projections are based on industry benchmarks and documented improvement ranges from similar optimizations. While individual results vary, the tool's estimates are conservative and based on realistic improvement scenarios. Most agencies find the projections help justify project budgets and set achievable client expectations.

Yes. Each report includes multiple scenarios (typically conservative, moderate, and aggressive) showing different levels of potential return. This addresses different client risk tolerances and shows that even modest improvements deliver strong ROI.

Use the projected returns to justify value-based pricing. If the audit shows $50K in annual revenue potential, charging $ 5K–$10K for the optimization work becomes an easy decision for the client. The audit makes your pricing discussion about the return they'll receive, not the cost they'll pay.

The reports show exactly how calculations are made—current metrics, improvement percentages, and resulting revenue. Everything is transparent. You can also adjust assumptions in real-time during presentations to address concerns. When prospects see conservative scenarios still deliver strong returns, objections typically disappear.

Yes. Every report is fully brandable with your logo, colors, and contact information throughout. The reports position your agency as the financial strategist who understands business impact, not just technical implementation.

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Not convinced? read these real agency success stories

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After 136+ audits (and counting), RadiateWP's Carol Stambaugh is an in-demand thought leader.

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Paul Stoute

Stoute Web Solutions

For Stoute Web Solutions, My Web Audit has meant an 80% close rate — and a 100X ROI.

One meeting and one report. I was able to land a 6-month contract for over $5,000 a month.

Stephanie Hudson

Sweet Tea Marketing

80% Close

Rate for recurring revenue clients

Barry B

BM Group

75% of Barry's business is recurring—and he won it with My Web Audit.

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John Falke

Johnny Flash

For Johnny Flash, My Web Audit has meant more than $200k of revenue.

We always look for the short-term, quick-fix wins that we can get for the client. Because then we know they're going to stick around to implement some of the longer-term stuff. And I think My Web Audit does a great job of highlighting both of those aspects—everything from "Hey, your calls to action aren't clear" to "Your site is running slow".

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