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Case Study — Damon Burton

All of a sudden, I started getting leads: How Damon Burton went from zero conversions to $38,000 in a single week

Challenge

Damon had run a successful SEO agency, working with high-profile clients for nearly two decades. Yet his lead generation tool had never converted a single lead into a closed deal.

Solution

Within one week of switching to My Web Audit, Damon closed a $38,000 SEO contract from a qualified lead generated by the platform and its professionally written follow-up sequences.

Damon Burton runs SEO National, a top SEO agency with nearly two decades of experience serving big-name clients like Tony Robbins and Russell Brunson, as well as professional sports teams and plenty of "mom and pops" that grew with his services.

However, despite an impressive client list and a proven track record, Damon was struggling to convert website visitors into leads.

A competitor's web audit tool had promised to help him generate and qualify leads from his website automatically. But the reality was much different. The tool had limited automation options and no native Zapier support.

That meant that valuable leads were slipping through the cracks. In fact, although Damon had been using the tool for years, it had never generated a closed deal.

"I knew I needed to switch," Damon says, "but finding the time while running a busy agency was always the challenge."

The solution: My Web Audit

Burton switched to My Web Audit and implemented one of our lead widgets, chiefly because MWA had everything his previous solution lacked.

Seamless automations that actually work

Native Zapier integration to connect to existing agency workflows

Professional, conversion-focused copy built into audit templates

Easy setup, with hands-on support from the My Web Audit team

Setup was easy, and the embedded widget quickly went live on SEO National's website, offering prospects a free on-page SEO audit in exchange for their contact info.

From setup to $38K in 7 days

It's fair to say that what happened next blew Damon's expectations out of the water.

"All of a sudden, I started getting leads," Damon says. "I'd get one from the other tool every once in a while, but with My Web Audit, I started getting them more consistently. I'm not sure whether it's just because My Web Audit is a better platform or because the built-in automations are more effective. Maybe it's the default copywriting [on the pages and in the emails] that's more persuasive. There are just lots of cool features that make My Web Audit better."

Then, within a week of going live, one prospect responded directly to the follow-up and asked for a consultation. That led to a $38,000 SEO contract.

What made the difference? My Web Audit's professionally designed lead magnets, reports, and follow-up emails were full of urgency-driven copy that prompted prospects to take action immediately.

When an email said "we're doing strategy calls for a short period of time," Damon's prospect didn't hesitate.

Ready to supercharge your own lead generation?

For an agency that works with names like Tony Robbins and Russell Brunson, a $38,000 project might seem normal.

But for Damon, it wasn't about the revenue. It was that My Web Audit required "nearly nothing at all" to run. And after years of disappointing results from his previous audit tool, My Web Audit delivered a 5-figure project in the first week.

Damon's automated system now generates more leads than the old tool ever did, and requires minimal attention from his team.

"It's not just that it works better," he says. "It's that everything about My Web Audit is designed to close deals, not just generate leads."

If you're ready to experience the same ease—and see what kinds of results MWA can generate for you, try My Web Audit for free for 7 days.

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We always look for the short-term, quick-fix wins that we can get for the client. Because then we know they're going to stick around to implement some of the longer-term stuff. And I think My Web Audit does a great job of highlighting both of those aspects—everything from "Hey, your calls to action aren't clear" to "Your site is running slow".

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