The best AI visibility audit tool built for agencies
Your prospects and clients' customers are asking AI for recommendations right now. "Best accountant in Seattle." When that prompt runs through ChatGPT or Perplexity, does your client get cited—or do competitors capture the business?
Our AI Visibility Audit answers that question in minutes, and positions your agency and your services as the solution.
Inside our AI visibility audit report
Competitive intelligence that wins AI visibility projects
See exactly where clients are visible and invisible
We test visibility across 4 AI platforms simultaneously: ChatGPT, Claude, Perplexity, and Gemini.
Reveal the competitive gaps your clients need to close
We benchmark against 5+ direct competitors with citation rates, share of voice, and sentiment analysis.
Know which competitors are winning recommendations your clients should own
We deliver prompt-by-prompt results showing exactly which queries trigger citations.
Technical foundation analysis that drives real improvements
Analyze what directly impacts AI discoverability
We score 9 technical elements from schema markup, semantic HTML, E-E-A-T signals, llms.txt, and more.
Prioritize high-value fixes that move the needle fastest
We identify specific recommendations with expected impact percentages.
Show clients how expertise and trust affect their recommendations
We analyze E-E-A-T signals to reveal how authority indicators affect citations on AI platforms.
Traffic and citation metrics that prove your value
Measure the impact of your optimization work over time
We track AI-referred traffic from Google Analytics and establish baselines.
Monitor citation performance against competitors
We track overall citation rate, average position, and share of voice.
Connect SEO success to AI visibility opportunities
We show which pages already rank well in traditional search and are primed for AI optimization.
How our AI visibility audit compares
Most agencies cobble together AI visibility insights through manual ChatGPT searches, screenshots, and hours of inconsistent work. The alternatives? Enterprise SEO platforms that cost thousands per month, require dedicated staff to operate, and bury AI visibility features inside overwhelming dashboards designed for Fortune 500 companies.
My Web Audit's AI Visibility Audit was built specifically for agencies. Get competitive intelligence in minutes at a price that makes sense for your business.
| Benefits/Features | My Web Audit | Manual Testing | Enterprise SEO Platforms |
|---|---|---|---|
| Pricing |
Agency-friendly monthly pricing
|
Free but costs hours of labor |
$200-$500+/month some with annual contracts
|
| Built for Agencies |
Designed specifically for agencies to present to clients
|
|
Built for in-house SEO teams and enterprises
|
| ROI Focused |
Connects visibility gaps to revenue opportunities
|
Raw data with no business context
|
|
| Beautifully Designed |
Client-ready branded reports that impress
|
Screenshots and spreadsheets
|
Dense, technical dashboards not meant for clients
|
| Easy to Understand |
Clear findings any business owner can grasp
|
|
Overwhelming data requiring trained analysts
|
| Multi-Platform Testing |
Tests ChatGPT, Claude, Perplexity & Gemini simultaneously
|
|
|
| Competitor Benchmarking |
Ranks against 5+ competitors with citation rates
|
|
|
| Prompt-by-Prompt Results |
Tests 10 targeted prompts across all platforms
|
|
Not available or requires custom setup
|
| Citation Rate Tracking |
Percentage-based scoring with gap analysis
|
|
|
| Technical Foundation Score |
9 elements including llms.txt and schema
|
Requires separate technical audits
|
|
| AI-Referred Traffic Data |
Pulls from Google Analytics automatically
|
Manual GA filtering required
|
|
| E-E-A-T Signal Analysis |
Evaluates expertise and trust indicators
|
|
Not assessed for AI visibility
|
| Specific Recommendations |
Prioritized fixes with expected impact
|
|
|
| Sentiment Analysis |
Shows how AI platforms describe your client
|
Manual interpretation required
|
Shows how AI platforms describe your client
|
| Learning Curve |
Run your first audit in minutes
|
N/A |
Weeks of training, dedicated staff required
|
Enterprise SEO platforms focus on Fortune 500 needs with pricing to match. My Web Audit's AI Visibility Audit tests actual recommendations across four AI platforms and delivers client-ready reports, all built for how agencies actually work.
AI visibility audits that help agencies close deals
When you show a prospect their competitors are getting cited by ChatGPT and they're invisible, the conversation changes. Traditional SEO audits can't create that urgency. Our AI Visibility Audit gives you the competitive intelligence to win projects in this emerging category—while the window is still open.
Multi-Platform Visibility Testing
See exactly where your client ranks across ChatGPT, Claude, Perplexity, and Gemini. Why test all four? Because 86% of top-cited sources appear on only one platform. Test just one and you're missing most of the picture.
Prompt-by-Prompt Competitive Analysis
We test 10 targeted prompts your client's customers actually use. The audit shows which businesses get cited for each query. When a prospect sees their competitor winning "best accountant in Austin" on three platforms while they're invisible? That conversation moves fast.
Technical Foundation Scoring
AI platforms need specific signals to discover and cite content. Our 9-point technical assessment covers schema markup, llms.txt implementation, semantic HTML structure, E-E-A-T signals, and Core Web Vitals. Each element gets a clear pass/fail indicator with specific improvement recommendations.
Citation Performance Metrics
Track your client's citation rate, average position when cited, share of voice against competitors, and sentiment analysis. These metrics establish baselines for measuring the impact of your AI search optimization work and proving ROI.
AI-Referred Traffic Tracking
The audit pulls AI-referred traffic data directly from Google Analytics. See which pages already receive visitors from AI platforms. Identify high-potential pages worth prioritizing. Establish measurement baselines for proving results.
ROI That Proves Your Value
Connect visibility gaps to revenue opportunities. The audit translates technical findings into business impact that your clients understand: missed leads, lost market share, and revenue going to competitors. Give clients the numbers they need to justify the investment.
How it works: AI Visibility competitive intelligence in minutes
Enter the Website URL
Add your client's website, and our system handles the rest. Competitors are automatically detected based on who AI platforms actually cite for relevant queries, giving you competitive intelligence that matches real-world AI recommendations.
Review and Customize Target Prompts
We automatically generate the top 10 prompts your clients' customers are likely to ask AI platforms. Review the suggested prompts and edit as needed to match your client's specific services or market. Then our system tests each prompt across ChatGPT, Claude, Perplexity, and Gemin. Capturing who gets cited, in what position, and with what sentiment.
Technical Analysis Identifies Foundation Gaps
While running prompt testing, our system evaluates 9 technical elements: schema markup, the presence of llms.txt, semantic HTML, Core Web Vitals, E-E-A-T signals, crawler access, and more. Each element receives a pass/needs work/fail rating with specific guidance.
Present Competitive Intelligence That Creates Urgency
Show prospects a complete picture: overall score, citation rate compared to competitors, platform-by-platform breakdown, and prioritized recommendations with expected impact percentages. When they see competitors winning citations they should own, they're ready to act.
The AI search opportunity: Why agencies should act now
AI search is growing fast. Agencies that offer AI visibility services now are establishing expertise before competition increases.
| Metric | Data | Source |
|---|---|---|
| AI-referred traffic growth | 1,200% increase year-over-year | Adobe Analytics, 2025 |
| AI search visitor conversion | 4.4x higher than traditional search | Semrush, 2025 |
| Platform exclusivity | 86% of top sources appear on only one AI platform | Previsible, 2024 |
| Multi-platform advantage | Brands on 4+ AI platforms are 2.8x more likely to be cited | BrightEdge, 2024 |
| Cross-platform overlap | Only 11% of domains are cited by both ChatGPT and Perplexity | Previsible, 2024 |
| Traditional search decline | 25% predicted decline in traditional search volume by 2026 | Gartner, 2024 |
| Zero-click searches | 60% of Google searches end without a click | SparkToro/Datos, 2024 |
The window is open. Businesses that optimize for AI visibility today capture market share while competitors remain invisible. Agencies that help clients win these citations are building a new service line with minimal competition.
AI visibility audit FAQ's
When someone asks ChatGPT "best accountant in Phoenix," does your client show up? An AI visibility audit answers that question across four major platforms, benchmarks against competitors, and identifies exactly what needs fixing. Think of it like a search ranking audit—but for the AI engines that are capturing more search traffic every month.
The numbers tell the story: AI-referred traffic grew 1,200% year-over-year. But here's what matters most—those visitors convert 4.4x higher than traditional search traffic. They're not browsing. They asked an AI for a recommendation, got an answer, and they're ready to act. Agencies that help clients win these citations are opening a new service category with almost no competition. .
Agencies that help clients win these citations are opening a new service category with almost no competition.
Traditional SEO focuses on ranking in search results. Ten blue links. Users scroll and choose.
AI visibility is different. AI platforms don't show a list—they provide specific answers and cite sources by name. The strategies overlap (strong content, technical health, authority signals) but AI visibility requires additional optimization for structured data, content format, and platform-specific preferences.
Four platforms. ChatGPT. Claude. Perplexity. Gemini. Why all four? Because 86% of top-cited sources appear on only one platform. Test just ChatGPT and you're missing most of the picture.
We run targeted prompts through each AI platform—the actual questions your client's potential customers would ask. The audit captures which businesses get cited, their position in the response, and the sentiment of how they're described. Direct measurement of competitive visibility for real-world queries.
- Schema Markup: Structured data that helps AI platforms understand business information
- llms.txt File: Instructions for AI crawlers about your content and priorities
- AI Crawler Access: Whether GPTBot, ClaudeBot, and PerplexityBot are allowed
- Core Web Vitals: Page speed affects crawl efficiency and content availability
- HTTPS & Security: Trust signals that influence citation likelihood
- E-E-A-T Signals: Experience, expertise, authority, and trust indicators
- Semantic HTML: Proper heading hierarchy and content structure
- XML Sitemap: Helps AI crawlers discover and index content
- JavaScript Rendering: Whether content is accessible without JS execution
Think robots.txt, but for AI crawlers. An llms.txt file tells ChatGPT, Claude, Perplexity, and other AI platforms what your business does, what services you offer, and which content to prioritize when answering user questions. Early adoption data shows implementing llms.txt can improve citation accuracy and relevance by 15-25%.
- Citation rate: Percentage of relevant prompts where your client is mentioned
- Average citation position: Where they appear in AI responses
- Share of voice: Their citations compared to competitors
- Sentiment analysis: How positively AI platforms describe them
- AI-referred traffic: Visitors arriving after interacting with AI platforms
- Executive summary with overall score
- Citation gap analysis versus competitors
- Platform-by-platform visibility breakdown
- Technical foundation scorecard (9 elements)
- AI citation performance metrics
- Core Web Vitals analysis
- Content analysis showing what types get cited
- Current AI-referred traffic data
- Prompt-by-prompt results showing who's winning each query
- Competitor performance comparison
- Specific page optimization recommendations
- Prioritized next steps with expected impact
- Free or low-cost ($0-$200): Use as a lead magnet to start conversations
- Mid-range ($300-$800): Standalone audit with recommendations, similar to SEO audit pricing
- Premium ($1,000-$2,500): Full audit with competitor analysis, implementation roadmap, and strategy session
- Bundled with services: Include as part of ongoing AI visibility optimization retainers
The audit creates natural upsell opportunities for implementation services, ongoing monitoring, and AI-optimized content creation.
- Technical fixes: llms.txt implementation, schema markup expansion, heading structure improvements
- Content optimization: Specific page-level changes to improve citation likelihood
- E-E-A-T enhancements: Adding credentials, testimonials, and authority signals
- Competitive positioning: Strategies to win citations your competitors currently own
Each recommendation includes expected impact percentage and implementation guidance.
Quarterly works for most businesses. AI platforms update their algorithms regularly. Competitors optimize constantly. Content freshness affects recommendations. Quarterly audits track progress, identify new opportunities, and catch competitive threats early.
For competitive markets or active optimization campaigns, monthly monitoring makes sense.
Yes. Run audits at regular intervals to track changes in citation rate, competitive position, and AI-referred traffic. Prove the value of your optimization work. Identify when additional attention is needed.
That's actually the most common scenario—and the biggest opportunity. When the audit shows a client is invisible across all AI platforms while competitors are getting cited, you've identified a clear problem with a solution you can provide. The technical recommendations give you a specific starting point.
Strong SEO provides a foundation for AI visibility. Pages that rank well in traditional search are more likely to be cited by AI platforms. The audit shows which pages already attract organic traffic and are primed for AI search optimization—helping you prioritize efforts where traditional SEO success can translate to AI citations.
My Web Audit is the only tool that combines multi-platform testing (all four major AI platforms), competitive benchmarking, technical foundation analysis, and Google Analytics integration in a single audit. Other approaches require manual testing across platforms, separate technical audits, and manual analytics review—hours or days of work versus our 10-15 minute report.
Agencies offering AI visibility services now are establishing expertise before competition increases.
Real agency success stories
See how agencies are using AI visibility audits to win new projects. Our case studies show real-world results from agencies delivering outstanding outcomes with My Web Audit.
$100,000+
LTV using audits with leads
Rob Riggs
Code Conspirators
"Six figures of value:" how Rob Riggs builds lifetime clients in just 5 minutes.
My Web Audit helps build our credibility and expertise, which makes sales so much...
Read moreBuilding trust and delivering value early helped us close a couple of deals over $20,000!
Michael D. Wailes
Spectrum Interactive Group
The ROI has been exceptional. We've closed 3 major accounts in the first month alone!
Colin Lewis
Chief Content Officer, SEO Design Chicago
5-Figure Project
From presenting audit insights
Carol Stambaugh
RadiateWP
After 136+ audits (and counting), RadiateWP's Carol Stambaugh is an in-demand thought leader.
Read more80% Close
Rate for recurring revenue clients
Barry B
BM Group
75% of Barry's business is recurring—and he won it with My Web Audit.
Read more$200K
Worth of revenue
John Falke
Johnny Flash
For Johnny Flash, My Web Audit has meant more than $200k of revenue.
We always look for the short-term, quick-fix wins that we can get for the client. Because then we know they're going to stick around to implement some of the longer-term stuff. And I think My Web Audit does a great job of highlighting both of those aspects—everything from "Hey, your calls to action aren't clear" to "Your site is running slow".
Read more
Start closing more deals—faster and easier with incredible
audit reports business owners will love
Try My Web Audit FREE for 7 days!